ISS Atlantic City Show Directory - 2018 - 18

EDUCATION conference schedule
S30 Master Decorator Series: DTG -
How to Sell What You Decorate
Room 318
1:00 p.m. - 2:30 p.m.
Greg Kitson, Mind's Eye Graphics Inc.
Introductory-Basic
You only make money with your apparel decorating equipment
when it is producing. Using direct-to-garment (DTG) as an
example, Greg Kitson, a 43-year industry veteran and President
of Mind's Eye Graphics in Decatur, Indiana will show how to
create selling programs that not only keep your decorated apparel
equipment running, but will bring customers back for more sales
on a regular basis.
You will learn how to find the 'MAGIC' button on your apparel
decorating equipment in this exciting Master Decorator Series
Seminar presentation. You will take home ideas that translate to
sales as soon as you get them back to the shop.
In this Seminar, you will learn:
* Once you've bought the amazing apparel decorating
equipment - you'll know where the 'MAGIC' button is
* How to use your equipment while generating continuing
sales
* The power of samples when selling decorated apparel

SATURDAY, March 17
S33 A Guide to Cutting Heat Transfer Vinyl -
Top Opportunities & Best Practices
Room 314
8:30 a.m. - 10:00 a.m.
Bob Robinson and Jenna Sackett, STAHLS' TV
Introductory-Advanced
Creating your own heat transfers with a vinyl cutter opens you up
to better control over production, reduced costs, fast turnarounds
and increased opportunity. However, many businesses enter into
vinyl cutting for apparel graphics with little to no knowledge of how
to maximize their equipment and consequently find it a frustrating
endeavor. It's time to take control and improve your vinyl cutter
workflow to increase your profits.
In this Seminar, you will learn:
* Best practices for vinyl cutter operation including how to
cut smarter, reduce waste, weed faster, and save money
* How to use a vinyl cutter and heat transfer vinyl to profit
in many markets
* Common stumbling blocks for vinyl cutter owners and
how to overcome them

18

www.ISSshows.com

S34 Mixed Media: DTG and Embroidery
Room 315
8:30 a.m. - 10:00 a.m.
John LeDrew and Mike Doe, Melco International
Basic-Intermediate
In this Seminar, you will receive an in-depth overview of how to
combine embroidery with a printed design. This technique opens
new, unique and creative ways operators can complete in-house.
We will address the equipment that can be used, how to prepare
art for print and digitizing embroidery. We will also complete
a concept from start to finish and discuss the wide variety of
options this technique opens.
In this Seminar, you will learn:
* How to understand art for print and embroidery
* How to prepare the print
* How to prepare embroidery
S38 How to Save Your Business Time and Money
Throughout the Production and Application Process
Using Rhinestones, HTV, and Sign Vinyl
Room 315
10:30 a.m. - 12:00 p.m.
Matt Vassallo, The Rhinestone World
Introductory-Basic
When working with heat transfer vinyl, rhinestones, foil, sign vinyl
or decals, the most costly expense is the time it takes to produce
the final product. Matt started his business from scratch and along
the way to success learned the essentials and non-essentials of
product creation. This Seminar is packed with the tips and tricks
he has learned to save time throughout the production process
which you can use to help grow your business. If you're saving
time, you're saving money.
In this Seminar, you will learn:
* Tips to optimize your workflow and increase your profits
* How to eliminate non-essential items and steps in the
process
* How to discover new ways to save time during production
http://www.ISSshows.com
Table of Contents for the Digital Edition of ISS Atlantic City Show Directory - 2018
