ISS Atlantic City Show Directory - 2018 - 19

ISS ATLANTIC CITY 2018
Business
THURSDAY, March 15
S05 How to Create PROFITable Decorated Apparel
Price Calculators Part I
Room 318
8:30 a.m. - 10:00 a.m.
Greg Kitson, Mind's Eye Graphics Inc.
Introductory
ATTENTION: This is a 2-part presentation and the best value
will be obtained by registering for both Part I AND Part II.
How to create decorated apparel price calculators is confusing
and scary. In Part I of this two-part Seminar, Greg Kitson of
Mind's Eye Graphics will demystify what is necessary to create
a PROFITable price structure. Your goal is to deliver a product to
your customer at a price they are happy to pay. The first Seminar
will concentrate on all the individual elements that compose a
decorated apparel price calculator. We will discuss formulas and
methodology for you to determine production rates, overhead cost
and PROFITable pricing. Plan on attending both Seminars to get
the best value and education.
In this Seminar, you will learn:
* To understand what you need to know to create
a PROFITable price calculator
* How to determine what your cost of operations are
* How to deliver a product to your customers at a price
they are happy to pay
**Please bring your laptop or tablet to work along with Kitson as
he demonstrates how the spreadsheet calculator works and
how it can be modified for all decorated apparel applications.

S09 Garment Decorating Marketing 101:
So You Want to Make Money?
Room 315
10:30 a.m. - 12:00 p.m.
Scott Fresener, T-Biz Network International LLC
Introductory-Advanced
This Seminar is presented by Scott Fresener, who is considered
one of the great marketers in this industry. You will learn how to
take your business to the next level with "old school" techniques
along with the very latest in website funnels, social media/
Facebook marketing, using traditional printed pieces and more.
You will leave with samples of great marketing pieces you can
customize and use in your own shop today.
In this Seminar, you will learn:
* The basics of industry marketing
* How to use social media
* Keys to getting new customers

S10 How to Create PROFITable Decorated Apparel
Price Calculators Part II
Room 318
10:30 a.m. - 12:00 p.m.
Greg Kitson, Mind's Eye Graphics Inc.
Introductory
ATTENTION: This is a 2-part presentation and the best value
will be obtained by registering for both Part I AND Part II.
In Part II, join Greg Kitson (a 43-year industry veteran) as he
discusses how to format and present the information to your staff
and customers. Bring your laptop or tablet to work along with
Kitson as he demonstrates how the spreadsheet calculator works
and how it can be modified for all decorated apparel applications.
Remember your job is to deliver a product to your customer at a
price they are happy to pay that meets your PROFIT goals. Plan
to attend both Seminars that are both informative presentations
for the best value - simply too much great information for
90 minutes.
In this Seminar, you will learn:
* To understand what you need to know to create
a PROFITable price calculator
* To determine what your cost of operations are
* How to deliver a product to your customers at a price
they are happy to pay
**Please bring your laptop or tablet to work along with Kitson as
he demonstrates how the spreadsheet calculator works and
how it can be modified for all decorated apparel applications.

FRIDAY, March 16
S21 Sustainability in Your Shop:
Picking Up a Duffle Bag of Money
Room 313
10:30 a.m. - 12:00 p.m.
Marshall Atkinson, InkSoft
Basic
In this fast-paced and information-filled discussion, attendees
will learn tricks and tips to deploy a sustainability program
in their shops. Using sustainability as a tool, companies can
realize bottom-line generating savings and add margin to their
businesses.
In this Seminar, you will learn:
* How to reduce your shop operating costs, operate
more efficiently, and find margin
* How to apply for and receive grant money to help
pay for training, equipment or facility upgrades
* The benefits of obtaining sustainability certification
and how you can leverage it as a market differentiator
and pull in more new business

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Table of Contents for the Digital Edition of ISS Atlantic City Show Directory - 2018
