ISS Fort Worth 2016 Show Directory - 17

ISS FORT WORTH 2016 Digitizing Business THURSDAY October 6 THURSDAY October 6 S01 Digitizing Essentials Room 121A 8:30 AM - 10:00 AM Lee Caroselli-Barnes, Balboa Threadworks Embroidery Design Introductory-Advanced S15 The New Gold Rush is Here: How to Grow Your Business with Fundraising Opportunities Room 121E 1:00 PM - 2:30 PM Marco Pena, DecoNetwork Introductory-Basic Learn what equipment you will need and why in order to perfect the digitizing process. Learn techniques and tips that are priceless, will make you money and keep your customers coming back. Most of all, learn how to present a professional-looking product and enjoy yourself at the same time! We often get asked what sales opportunities are the best to go after. A recent Forrester survey shows that as much as 90% of the e-commerce business is B2B. We have found the fundraising opportunities really are the modern gold rush in the decorated apparel industry. Organizations from school, non-profits to sports clubs are always looking for ways to generate funds. As a decorator you are in a perfect position to help them achieve their goals while significantly growing your business. This fundraising opportunity does have its challenges and in this Seminar we will discuss the opportunities and challenges, but most importantly we will discuss how to ensure you land that deal. By using a mixture of the latest technology and some old school methods, you will learn what tools will maximize your opportunity. We will also talk about what sells the most and how to present your offerings to the school administrator or coach to make sure you stand out from the crowd. In this Seminar, you'll learn: * How to take the fear out of digitizing by learning techniques that make sense * Techniques that guarantee consistency * To enjoy digitizing SATURDAY October 8 S30 The Art of Stitch Count Reduction Room 121C 8:30 AM - 10:00 AM Ed Levy, Hirsch Introductory-Intermediate Embroidery produces a beautiful look that has a high perceived value. However, too many stitches in a design can not only effect design quality, but also the bottom line. A few simple adjustments can turn a design from a rock to a gem. This Seminar will cover key elements for reducing stitch count without affecting quality through a serious of intelligent thinking. In this Seminar, you'll learn: * To reduce design stitch count in a design to slash the number of stitches in a design * To identify areas prime for adjustment simply by reviewing a design on screen * Several different methods to achieve the desired results In this Seminar, you'll learn: * How the vast majority of revenue in this industry is B2B not B2C. Many attendees simply do not know/understand this. Having this knowledge will help attendees make better decision based on real world numbers * Fundraising is BIG business and growing but many people do not know how to break into this business or how to manage it. We will share where to start, how to win the account and how to manage the account to maximize profitability * One of the biggest problems when you land a fundraising account is the sheer amount of individual orders. If you do not manage these properly it can cost you money or worse, the account. We will show what tools are available to streamline this business opportunity www.ISSshows.com 17 http://www.ISSshows.com

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