ISS Fort Worth 2016 Show Directory - 18

EDUCATION conference schedule FRIDAY October 7 SATURDAY October 8 S22 Sell Your Business Everyday & Present Your Decorated Apparel Business for Maximum Effect Everyday Room 121C 10:30 AM - 12:00 PM Greg Kitson, Mind's Eye Graphics, Inc. Introductory-Advanced S32 Your Unique Niche Marketplace: Finding, Developing and Selling Room 121A 10:30 AM - 12:00 PM Terry Combs, Equipment Zone Introductory-Advanced Take a lesson from our friends in the real estate business and learn how to spruce up your presentation, get the most out of your landscaping and learn how to generate the decorated apparel equivalent of the fresh baked cookie smell in your business. This Seminar is a discussion first of niche markets - what they are and the benefits of focusing your efforts. Then it is a fast-paced look at a variety of niche markets where other garment decorators sell their products, from commonplace to the obscure. While we will delve into a variety of niche ideas, this part of the Seminar is geared to stimulating ideas to find or create your on best niche. This program will discuss markets for all methods of garment decorating. In this Seminar, you'll learn: * The value of your showroom space and how to eliminate sample clutter as you guide your client though the guided discovery process * Use your business team as an unpaid sales staff that can't stop talking about your business * Understand how to landscape your showroom for maximum impact during client visits to your facilities S26 Master Decorator Series: How to Sell What You Decorate With Your DTG Room 121C 1:00 PM - 2:30 PM Greg Kitson, Mind's Eye Graphics, Inc. Introductory-Basic So you bought the biggest, baddest, neatest "embscreenprintDTGsubliprint" equipment you can afford. NOW WHAT ARE YOU GOING TO DO WITH IT? Learn how to sell what you decorate with 90 minutes of proven methods to show your clients the "WOW" they want to buy from you. In this Seminar, you'll learn: * The value of SAMPLES and how they can increase your sales every day * The value of letting your customer PUSH THE GREEN BUTTON! * What you are really selling, NOBODY NEEDS another t-shirt In this Seminar, you'll learn: * Defining niche markets and the benefits to a garment decorator * Taking a look at niche markets where other decorators are selling their products * Helping to define the best niche options for your own business S35 Social Media Marketing Guide for Apparel Decorators Room 121D 10:30 AM - 12:00 PM Jay Busselle, Printa Systems Introductory-Intermediate Learning effective social media marketing strategies you can apply for your decorated apparel & promo business is essential for a healthy future! Confused by what the "experts" say? Your choices may seem endless but there are some critical strategies and tactics to employ and Jay will guide you through the Social Media Marketing maze. You can be effective and keep your sanity. See real strategies and what should be and what could be in store for you for the next 12 months. Learn the basics and become a savvy social media influencer using effective marketing strategies for your business. In this Seminar, you'll learn: * How to understand the power of influence and identify the top social media platforms and why you should be involved * How to develop a practical and effective social media strategy and how to create awareness and leads for your unique business * What the pros are doing and how to apply those strategies to your business and create content that matters 18 www.ISSshows.com http://www.ISSshows.com

Table of Contents for the Digital Edition of ISS Fort Worth 2016 Show Directory