ISS Nashville Show Directory - 2017 - 15

ISS NASHVILLE 2017
S19 Master Decorator Series: Sublimation
Room 209B
10:30 AM - 12:00 PM
Jimmy Lamb, Sawgrass
Introductory-Basic
Sublimation is a cost-effective, on-demand process that opens the
doors to a wide variety of product offerings such as performance
apparel, plaques amend awards, personalized gifts, ad specialty
items, signage, souvenirs, and so much more. The end result
is more revenue from each client. In this Master Decorator
Series Class, you'll learn how to maximize the profit potential of
sublimation by seeing the entire process through from sales to
production to delivery. Follow along as we profile a single client
then build an entire portfolio of profitable sublimated products
designed to bring multiple levels of revenue. It's all about working
smarter, not harder!
In this Seminar, you'll learn:
* How sublimation works and the wide range of products
that can be produced
* How to manipulate artwork to generate the highest level
of sublimation quality
* How to cross-sell and up-sell sublimated merchandise
S23 Sublimation Design Analysis
Room 209B
1:00 PM - 2:30 PM
Jimmy Lamb, Sawgrass
Introductory-Advanced
Just because someone hands you a high-resolution image
doesn't mean it's going to be ideal for sublimation. Before starting
production, you need to analyze the design with some very
specific criteria to see if it's suitable for the job or will need some
editing to make it right. Learn a simple step-by-step process for
evaluating every design before you push any buttons on your
equipment. Once you press it, it's too late...
In this Seminar, you'll learn:
* What the key graphical challenges are with sublimation
* How to evaluate designs during the sales process
* How to modify and manipulate designs to achieve
optimal visual quality

SATURDAY May 20
S26 How to Start or Expand Your Business with
Rhinestones, Heat Transfer Vinyl and Vinyl Decals
Room 207CD
8:30 AM - 10:00 AM
Matt Vassallo, The Rhinestone World
Introductory-Advanced
Learn the basics of being profitable in the custom apparel and
decal business. If you have a heat press and vinyl cutter, you've
got everything you need to get started! This is an excellent
class for anyone wanting to start or grow their apparel or decal
business. You'll learn proven strategies from Matt Vassallo, entrepreneur and owner of The Rhinestone World, who started his
business in 2006 doing the very same thing. Don't reinvent the
wheel. Learn from someone who's been where you are, add your
unique creativity along the way, and get your business on the road
to success!

In this Seminar, you'll learn:
* How to create unique items that will make your business
stand out
* How to market your product to your target consumer
and grow your customer base
* Tips and tricks to save time and money
S27 Becoming a Direct-to-Garment Decorator in 2017
Room 209B
8:30 AM - 10:00 AM
Terry Combs, Equipment Zone
Introductory
Terry Combs will take a look back at the beginnings of directto-garment printing and where we have progressed to today.
Combs, involved in direct-to-garment since the very first machine,
will explain the current technology, current techniques, and the
methods that should now be left behind in 2017. He will discuss
equipment, supplies, the best markets for the direct-to-garment
niche, and a look to the future for this technology.
In this Seminar, you'll learn:
* An overview of direct-to-garment printing past and present
* What to look for when purchasing equipment
* Current printing technologies
S28 Artwork Creation and Preparation for Digital Printing
Room 207B
10:30 AM - 12:00 PM
Dane Clement, Great Dane Graphics
Introductory
Direct-to-garment printing and dye-sublimation are two digital
printing processes that are very popular in today's market and are
continuing to grow. The full-color printing capabilities they provide
warrant the use of artwork that takes advantage of this fact. Dane
Clement will discuss the creation and proper preparation of fullcolor artwork to help you achieve beautifully printed products
using these processes.
Learn the proper way to begin a full-color raster image, and
the steps to take to optimize it in the end to achieve the sharpest,
cleanest print possible. Learn about the importance of color charts
and how to use them. Dane will show you how to use Photoshop to
add details to your designs and create finished layouts.
Step away from the one- and two-color designs you may be used
to and branch out into the world of color. With the ability to print
full-color designs using either your DTG printer or through dyesublimation, start creating designs like you've never done before!
In this Seminar, you'll learn:
* The proper way to create a design from the beginning,
and how to optimize it at the end for the best print possible
* Tips and tricks in Photoshop to dress up your designs
* The importance of color charts and how to use them

www.ISSshows.com

15
http://www.ISSshows.com
Table of Contents for the Digital Edition of ISS Nashville Show Directory - 2017
