Convenience Store News - July 2017 - 10

CSNEWS.COM
ONLINE EXCLUSIVE

TOP 5 Daily News Headlines
The most viewed articles online.

1 | Changes Coming to Shell Fuel Rewards Program
Shell will give Fuel Rewards members nationwide the power to
save more on every fill-up through a new loyalty offering, Instant
Gold Status. As of June 5, new and existing Fuel Rewards members automatically received Instant Gold Status, a loyalty tier
that allows them to save at least five cents per gallon on every
fill-up with any grade of Shell fuel.
2 | Craft Beer Buyers Strongly Influenced by Packaging
Two-thirds of American craft beer buyers (66 percent) say that
a beer's package/label is "very" or "extremely" important for
getting them to notice it, Nielsen's Craft Beer Category Design
Audit found. Additionally, 60 percent say that the package/label
is "very" or "extremely" important in convincing them to give it
a try and purchase it.
3 | Grand Opening Held for 7-Eleven's First Vietnam Store
Seven System Viet Nam JSC, a master franchisee of 7-Eleven
Inc., cut the ribbon on a store at the Saigon Trade Center in Ho
Chi Minh City, Vietnam - the country's first 7-Eleven store -
on June 15. The 1,800-square-foot convenience store carries
roughly 2,000 products that are both typical of 7-Eleven stores
and special to the Vietnam market.
4 | New Initiatives Build More Momentum for Phillips 66
"Momentum: Driven By Excellence," the 2017 Phillips 66
Marketing Conference, was held May 23-26 in Las Vegas and
highlighted the next phase of growth for Phillips 66 and its customers. The conference saw close to 1,500 participants.
5 | Cumberland Farms Launches Its Biggest-Ever
Coffee Ad Campaign
In a multichannel campaign created by ad agency Full Contact,
the convenience store chain takes on today's coffee drinking culture and invites consumers to "Come to Your Coffee Senses."
The campaign's simple solution is Farmhouse Blend coffee at
Cumberland Farms, where coffee is priced at just 99 cents for
any size; customers make it themselves, ensuring it is always how
they want it; and they don't have to wait in line for the privilege.

QMart Uses Social Media to
Compete Against 'Goliath'
One of the latest projects from
QMart Chief Marketing Officer
Meelad Al-Arashi was a Twitter
campaign for the chain's madeto-order foods. Titled "#tacotakedown," the campaign centered
on engaging with what Al-Arashi calls "monster food
brands." The campaign ran April 17 through April 30. The
goal of #tacotakedown was to create excitement around
the QMart brand and increase loyalty, while conveying to
potential "QMarters" - what the brand refers to its loyal
customers as - that the retailer is so confident in how
delicious its food is that it can take on bigger fast-food
and fast-casual brands in a David vs. Goliath scenario.
For more exclusive stories, visit the
Special Features section of www.csnews.com.

PRODUCT HIGHLIGHT

The most viewed New Product online.

Butterball No-Antibiotics-Ever Turkey
Butterball Foodservice introduces
Farm to Family by Butterball, a line
of no-antibiotics-ever, all-natural
turkey. This turkey is raised on
local, family-owned farms and fed
an all-vegetarian diet, according to the
company. The Farm to Family line includes
turkey burgers, ground turkey, turkey breast, and readyto-cook roasts. The breadth of the Farm to Family line
enables chefs to explore the culinary versatility of these
new offerings, Butterball Foodservice noted.
Butterball Foodservice
Garner, N.C.
(919) 255-7900
butterballfoodservice.com

Navigate the Complexities of C-store Loyalty
To maintain the momentum of the last three years,
convenience retail operators must continue to innovate around meeting their customers' needs. Some
retailers are deploying effective loyalty programs
that attract new customers, retain existing customers, and increase average basket size and spending
frequency. These retailers have learned that simply
10 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM

having a mobile app isn't enough to change customer behavior. They recognize the need to deliver
personalized experiences and offers at the right
time across channels - and to do so requires an
investment in technology infrastructure and expertise, according to the expert viewpoint of Jeffrey
Hassman, chief marketing officer of Excentus Corp.


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
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Convenience Store News - July 2017 - Contents
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