Convenience Store News - July 2017 - 44

OPERATIONS

Store Ops + Labor + HR + Real Estate + Financial + Field Ops

Sheetz announced plans last year to hire 8,000 new
people for its growing company, which opens approximately 30 new stores each year. This hiring push was
not only to address company growth, but also to fill
turnover, Doliveira explained. The chain's investment
in wages has helped them attract a "great applicant
flow," and the chain is now hiring for summer business, which always sees an increase in traffic.
"We know the most successful candidates have
been customers. They love Sheetz and coming into
our stores, and so they consider employment," she
said. "We do a lot of recruitment through our current
customer base, and are also using more social media
channels to get the word out and find great people."
Most organizations start recruitment efforts where
they have been successful in the past, yet this should
only be step one in a strategic hiring plan, according
to Bruce Tulgan, founder of RainmakerThinking Inc.,
a management research, training and consulting firm.
Employers also need to look at places that seem likely
to produce good sources, but where they have not
tried before so they can ignite a flow of new talent.
"If you've sought new employees only from top
schools in the past, but these sources are not yielding
enough applicants now, perhaps it's time to consider
looking at top students from second-tier schools," he
suggested. "If you've poached talent only from K-Mart
in the past, maybe you should consider poaching talent
from supermarkets and restaurants."
Some key considerations in order to attract the
right people to the company start with an investment
in wages and hours, but also includes offering a total
package. This means benefits, a good work environment, and training and development.

44 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM

"C-stores need to be intentional about building a
path, and a talent management approach is needed,"
Bourgeois said.
Sheetz invested heavily in increasing its wages for
hourly employees, but also took into consideration the
number of hours given to employees, which is just as
important, according to Doliveira.
"You could pay $20 an hour, but if you only give
someone five hours a week, they can't make ends meet,"
she explained. "It's about paying a better wage and giving enough hours to attract and ultimately retain."
The total employment package needs to appeal to
candidates, and top talent is looking for opportunities
to learn and advance on a career path, as well as training and experience, said Bourgeois.
"People like to change jobs every couple of years
because they want to be challenged and want to learn
something new, but you can have them change jobs
within your organization," she noted.
An overall strategy to aim for is to attract people
into the lower-level talent pool and then have a talent management process that moves people into an
intermediate range, Tulgan pointed out. The goal is to
build a sufficiently large applicant pool so that a company can be selective, he said.
INVEST IN TRAINING

Training is another key component in retaining
employees, according to the 2016 Best Workplaces
in Retail report released by research and consulting
firm Great Place to Work and Fortune magazine. The
study showed part-time retail employees who receive
ongoing professional development are twice as likely
to look forward to coming to work each day, and are
twice as likely to describe their company as a great
place to work.
This past year, the National Retail Federation
(NRF), along with a number of retailers - including
c-store industry players Pilot Flying J and The Kroger
Co. - launched a new program called RISE Up
(Retail Industry Skills & Education), aimed at assisting
people in securing jobs in retail and getting the training needed to advance in their careers.
The RISE Up program includes a 15-module formal training program for entry-level retail associates,
designed to provide a wide range of skills and training.
"RISE Up helps the people who need it the most,
and helps retailers address recurring talent challenges - including reducing the time needed to hire
and train new associates and decreasing turnover,"


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
Convenience Store News - July 2017 - 9
Convenience Store News - July 2017 - 10
Convenience Store News - July 2017 - 11
Convenience Store News - July 2017 - 12
Convenience Store News - July 2017 - 13
Convenience Store News - July 2017 - 14
Convenience Store News - July 2017 - 15
Convenience Store News - July 2017 - 16
Convenience Store News - July 2017 - 17
Convenience Store News - July 2017 - 18
Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
Convenience Store News - July 2017 - 19
Convenience Store News - July 2017 - 20
Convenience Store News - July 2017 - 21
Convenience Store News - July 2017 - 22
Convenience Store News - July 2017 - 23
Convenience Store News - July 2017 - 24
Convenience Store News - July 2017 - 25
Convenience Store News - July 2017 - 26
Convenience Store News - July 2017 - 27
Convenience Store News - July 2017 - 28
Convenience Store News - July 2017 - 29
Convenience Store News - July 2017 - 30
Convenience Store News - July 2017 - 31
Convenience Store News - July 2017 - 32
Convenience Store News - July 2017 - 33
Convenience Store News - July 2017 - 34
Convenience Store News - July 2017 - 35
Convenience Store News - July 2017 - 36
Convenience Store News - July 2017 - 37
Convenience Store News - July 2017 - 38
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Convenience Store News - July 2017 - 40
Convenience Store News - July 2017 - 41
Convenience Store News - July 2017 - 42
Convenience Store News - July 2017 - 43
Convenience Store News - July 2017 - 44
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Convenience Store News - July 2017 - 48
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Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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