Convenience Store News - July 2017 - 50

FOODSERVICE

Prepared Food + Hot, Cold, Frozen Dispensed Beverages

Grabbing Customers
Before They're Gone

With most c-store visits lasting just a few minutes, grab-and-go
foods can open the wallets of those who don't want to wait for
made-to-order items
By Angela Hanson

W

ith the average convenience store customer
shopping for just three to
four minutes, c-stores need to offer
them fast food - in the literal sense.
To get their business and keep them
coming back, a solid strategy is to
offer an appealing mix of grab-andgo foods.
In convenience foodservice,
made-to-order programs have
become more commonplace in
recent years as retailers work to
ensure customer satisfaction by giving them exactly what they want.
But what many busy consumers
want is something more than a
product; they want to save time.
Loop Neighborhood Convenience Stores aim to provide customers, particularly millennials, with
"The hot hold customer is a
different customer from the made-to- healthy and fresh snack options.
order customer," according to Ryan
Krebs, director of foodservice for York, Pa.-based
Varish Goyal said his chain of stores was "absolutely
Rutter's Farm Stores. While the two may be interested
created with millennials in mind as one of our target
in similar products, such as hamburgers or toasted
profiles." Owned by AU Energy of Fremont, Calif.,
subs, "the made-to-order customer has trained themLoop currently has 23 stores in Northern California's
selves to pad in that extra 5-10 minutes."
Bay Area where customers can find smoothies, organic
In contrast, those who stop by the hot hold area
fruits and veggies, sushi, a soup bar, and a frozen
still want quality, but they want it immediately. Cold
yogurt stand.
items, too, are expected to be tasty and fresh, not lan"We know millennials like to snack so much [that]
guishing in a cold case for days.
they may have six meals a day, so we want to make
The "snackification" of younger consumers' eating
sure they have different healthy options and fresh
habits is playing a role in the grab-and-go foodservice
products to snack on when they shop our stores,"
world. More c-store operators are taking pains to
Goyal told Convenience Store News.
appeal to these consumers by making their grab-andOther c-store operators are teaming up with thirdgo offering more than an afterthought.
party partners to develop their grab-and-go offering,
Loop Neighborhood Convenience Stores President
such as Brentwood, Tenn.-based MAPCO. The chain

50 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
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Convenience Store News - July 2017 - 12
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Convenience Store News - July 2017 - 17
Convenience Store News - July 2017 - 18
Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
Convenience Store News - July 2017 - 19
Convenience Store News - July 2017 - 20
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Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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