Convenience Store News - July 2017 - 54

FOODSERVICE

Category Trends + Insights from

TRENDSIGHTS

Snack Food Is in Demand
as Part of Meals
The fastest-growing snack item throughout
the day is breakfast sandwiches

H

ealth consciousness, more solo
households and convenience
are among the reasons more
U.S. consumers, particularly young
adults, are eating snack foods as part
of their main meals. Although most
snack foods are eaten between meals,
snack foods eaten at main meals now
represent 24 percent of all snack food
eatings, which is up from 21 percent
By Bonnie Riggs
Restaurant Industry Analyst, five years ago, according to NPD's
The NPD Group
continual tracking of U.S. consumer
www.npd.com
snacking attitudes and behaviors.
The trend toward eating snack foods at main meals
is being driven by Gen Zs and millennials. Older Gen Zs
and millennials are more comfortable eating alone than
are previous generations, and snack foods offer a lowcost, smaller-portioned alternative that fits that lifestyle.
They are also shifting toward fresh foods and foods
with a healthy halo, which is why fresh fruit and
refrigerated yogurt are among the top snack foods
included in main meals.
As Gen Zs and millennials age and move through
life stages, their interest in consuming snack food
at main meals is expected to continue. Annual eatings per capita of snack food at main meals is fore-

casted to grow by 12 percent by 2024, according to
NPD's Generation Study: The Evolution of Eating.
SNACK FOODSERVICE VISITS ARE 12 BILLION STRONG

There are 12 billion snack visits made to foodservice
outlets, including convenience stores. When snacking
replaces an away-from-home meal, the meal is most
often lunch. Forty-eight percent of foodservice snack
visits occur during the lunch timeframe. Morning
snacks represent 23 percent of foodservice snack visits,
and evening snacks 30 percent.
Consumers' snack choices are mixed between main
meal and traditional snack items. The fastest-growing
snack item throughout the day is breakfast sandwiches.
With the introduction of McDonald's all-day breakfast,
the popularity of breakfast sandwiches has increased by
double-digit rates across all meal occasions.
THERE ARE MANY REASONS TO MARKET SNACKS

Changing lifestyles and time pressures are often cited
as the catalyst for this shift in consumer behavior.
However, consumers snack for many different reasons:
lack of time or money, hunger, diet, boredom, stress
and energy, to name a few. The bottom line is that
consumers today expect snacks to work for them; the
snack is no longer just a reward.
When choosing to focus on
offering your customers more
More Snack Food Eaten Between Meals, but Main
snack-related items, keep in mind
Meal Occasions Growing Share
that while there are currently many
With Meals
Between Meals
Snack Food Eatings Share
snack items for purchase, consum100%
ers are always looking for new
90%
21
22
23
24
24
21
22
80%
alternatives. For foods, they want
70%
more variety, something different in
60%
50%
terms of taste, and snacks that can
40%
satisfy a craving. For beverages,
79
79
78
77
76
76
78
30%
they want them to be tasty, refresh20%
10%
ing and thirst-quenching.
0%
Snack foods also need to offer
2010
2011
2012
2013
2014
2015
2016
your
customers flexibility on price,
Source: The NPD Group/SnackTrack, year ending March 2016

54 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM


http://www.npd.com http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
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Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
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Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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