Convenience Store News - July 2017 - 60

Guide to Candy & Snacks

Welcome to
Modern-Day Snacking
Please keep hands and legs inside at all times;
it's going to be a long ride

W

hen I think about modern-day snacking, one particular commercial
comes to mind. In 2014, Bel Brands USA's The Laughing Cow asked
television audiences: "What's happened to snacking? How did it
become absent-mindedly eating?" The Laughing Cow even uses words
like "predictable" and "unsatisfying" to describe snacking.
Little did Bel Brands - maker of individual and shareable cheese snacks -
know that within just a few years' time, snacking would become purposeful and
intentional for consumers, retailers and manufacturers - and usher in a whole new
era of consumption.
Modern-day snacking has become ubiquitous. According to The
Hartman Group's Future of Snacking 2016 study, 91 percent of consumers snack multiple times throughout the day. Of these consumers, 8 percent forego meals altogether in favor of all-day snacking.
Additionally, a net total of 50 percent of all eating occasions today
are snacking.
When it comes to where snackers are making their purchases,
among the top five destinations for snack purchases identified by The
Hartman Group is none other than convenience stores.
C-stores are uniquely positioned to satisfy snack occasions. In fact,
Danielle Romano,
Associate Managing
more than 65 percent of consumers surveyed in this year's Convenience
Editor
Store News Realities of the Aisle study said they shopped at a c-store
to buy snacks - the third-highest percentage of all in-store categories behind purchasing a beverage and fueling up their vehicles, respectively.
Today's snackers are drawn to c-stores to make a purchase for a number of reasons. When asked to think about the reason behind their last snack purchase, 37.9
percent of consumers said they wanted to satisfy a craving, while 29.3 percent sought
to indulge or treat themselves, according to a survey by EIQ Research Solutions, sister company to CSNews. As a female, millennial c-store shopper, I can attest that my
last several c-store visits were to either satisfy a salty craving or indulge in something
sweet. A quarter of consumers also cited purchasing a snack to hold them over until
their next meal. Interestingly, only 7.5 percent bought a snack as an impulse buy.
Nowadays, snacks are boundless - with new flavors and formats being introduced every day - and this means opportunities in the category are aplenty for convenience store retailers.
Read on for our 2017 Guide to Candy & Snacks and find out more about the
makeup of today's snackers, how modern-day snacking became the paradigm that it
is, plus a rundown of the latest tips and trends every c-store retailer should know. No
purchase necessary.

60 Guide to Candy & Snacks | JULY 2017 | WWW.CSNEWS.COM


http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
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Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
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Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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