Convenience Store News - July 2017 - 61

Snackification
Takes Hold
Consumers are looking for snacks to satisfy both
need and want states, while on the go
By Danielle Romano

G

one are the days of traditional, three-mealsa-day consumption.
Today's consumers are riding a new wave
called snackification. Eating and drinking
what they want, when they want and anywhere they
want, today's consumers are forging a fresh landscape of
snacking that works best for their complicated lifestyles.
With 21 percent of consumers snacking more today
than they were five years ago, snacks are playing an
increasingly diverse role in people's food lives and food
culture. Modern-day consumers have a checklist when
it comes to their snacks, which must fit multiple criteria, like convenience, portability, innovation, versatility
and variety.
Snacks provide today's consumers with the ability
to fill up before their next big meal, or simply serve as
the meal itself.
"Modern-day snacking is driven by the on-the-go,
time-starved lifestyle of today's shopper. They don't
have the time to carefully plan, prepare and then sit
down to eat a traditional breakfast, lunch or dinner,"
Brooke Steeneck, senior manager, category strategy and insights, c-store, for The Hershey Co., told
Convenience Store News. "Instead, they have to grab
convenient, easy and widely available snacks through-

out the day to supplement their smaller main meals."
However, that's not the only contemporary purpose
snacks serve. Snacking still carries with it a customary
undertone, like satisfying an afternoon pick-me-up,
indulging in a late-night sweet tooth craving, or serving as a special daily treat for consumers.
In fact, Steeneck guarantees that confection will
remain one of the largest and advantaged snacking
categories. "The growth of indulgent snacks and our
own consumer research give us confidence that this
category remains relevant," she concluded.
WHAT MAKES UP MODERN-DAY SNACKING?

The modern-day snacking spate can be akin to asking
William Shakespeare's legendary question: "What's in a
name?" With shifts in lifestyle, culture and values, the
makeup of modern-day snacking is increasingly blurring.
Existing outside the boundaries of meals in a more
fluid space, snacks can be anything and found anywhere, according to today's consumers. A whopping
91 percent of modern-day consumers partake in snacking multiple times throughout the day, revealed the
Future of Snacking 2016, the latest snacking report
from Bellevue, Wash.-based The Hartman Group.
Additionally, a net total of 50 percent of all eating
occasions today are snacking.
"In turn, the structure of meals is changing, creating new gray spaces," explained Tamar Barnett,
vice president of strategic insights for The
Hartman Group. For instance, 50 percent
of "mini meal" eaters say the occasion
replaced a traditional breakfast, lunch or
dinner, while 20 percent say the occasion
is in addition to a meal.
Future of Snacking also found that
today's associations with meals are: normative daypart occasions that mark the beginning

WWW.CSNEWS.COM | JULY 2017 | Guide to Candy & Snacks 61


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
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Convenience Store News - July 2017 - N1
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