Convenience Store News - July 2017 - 62

Guide to Candy & Snacks

and end of the day; being shared (ideally) with other
people; and satisfying a balance of nutrition, calories and quantity. On the other hand, snacks have
fewer cultural underpinnings. Snacks are seen as:
in-between meal fillers; not required for nutritional
balance; happening fluidly; and an individualized and
personalized experience.
Paving their own way in the shifting snacking paradigm, more consumers are incorporating a snack food as
part of a main meal. The latest research from The NPD
Group, based in Chicago, found that although more
snack foods are eaten between meals, snack foods eaten
at main meals now represent 24 percent of all snack food
eatings, which is up from 21 percent five years ago.
In fact, by 2024, annual eatings
per capita of snack food at main
meals is forecasted to grow by
another 12 percent, according
to NPD's Generation Study: The
Evolution of Eating.
"Although consumers are not adding new
snacking occasions to
the day, there is a shift
in what's eaten at main
meals and how snacking
is viewed. Consumers today expect
snacks to work for them; the
snack is no longer just a reward,"
said David Portalatin, vice president,
industry analysis, NPD Group. "Snack foods that
offer consumers flexibility on price, portion size, and
portability allow them to compose an eating occasion
that fits their specific needs at the time, whether they
look at it as a snack, meal replacement or part of a
main meal occasion."
Some consumers choose to forgo meals altogether
in favor of all-day snacking. This is especially true of
millennials. A survey commissioned by Welch's Global
Ingredients Group, a division of Concord, Mass.-based
Welch Foods Inc., found that 92 percent of snackers
aged 18-35 said they often eat a snack instead of having breakfast, lunch or dinner at least once a week.
Half of these consumers said they replaced a meal with
a snack at least four times a week, while 26 percent
said they do so at least seven times a week.
Among the top drivers for millennials to snack are
taste (80 percent), nutrition and health (52 percent),
and convenience (49 percent). But another factor is
seeking whole food ingredients like whole grains (43
percent), real fruit (42 percent) and nuts (39 percent).
No matter the snack, transparency plays a signifi-

62 Guide to Candy & Snacks | JULY 2017 | WWW.CSNEWS.COM

cant role in consumers' snacking choices. With an
emphasis on better-for-you snacking, consumers are
conscious of a snack's ingredient list and check to see
if the list is recognizable and easy to read. This holds
true for even indulgent snacking, according to research
from General Mills Convenience & Foodservice.
HOW C-STORES CAN CAPITALIZE

By 2020, snacking will be a $200-billion industry, according to predictions from IRI, a Chicagoheadquartered market research company. This opens
many doors of opportunity for convenience stores,
which remain a snacking destination for consumers.
One tip The Hershey Co.'s Steeneck has for c-store
operators is to not send customers on a wild goose chase
when they're looking for a snack.
"Don't make your customer search the entire store
to see your snack offering.
Organize your store so
that snacking categories are
located together and on the
shopper's path to purchase," she advises.
According to the
supplier executive,
c-store snacking solutions should also reflect
the modern-snack model consisting of snacking throughout the day.
With 56 percent of snacking purchases being made from
a secondary location in the store, it is imperative retailers
have the right snack categories on the right displays.
"Having a variety of snack categories represented
for every daypart ensures the display will be shopped
through the day," Steeneck expressed.
C-store operators should also take advantage of
seasonal products and promotions. Steeneck noted that
seasonal offerings represent an important opportunity
for retailers to present additional usage occasions, and
drive incremental sales.
"Household penetration peaks for categories
like snacks and confection during seasonal periods,
expanding the shopper base and bringing infrequent
users into the category. Many shoppers make several
trips throughout the season, so having products on
display early each season is important to maximizing the opportunity," she stressed. "Letting your
shopper know that you are 'in the season' with signage and dedicated seasonal display locations will
help drive excitement for the shopper and growth
for the category."


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
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Convenience Store News - July 2017 - N1
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