Convenience Store News - July 2017 - 63

CANDY

Bite-Sized Insights
The Sweeter Gender. When shopping at convenience
stores, women are heavier candy purchasers, according
to the annual Convenience Store News Realities of the
Aisle study. In 2017, females out-purchased males 68.8
percent to 60.2 percent, respectively. Similar purchase
patterns were seen in 2016, when 72 percent of female
shoppers said they made a candy purchase in the last
month vs. their male counterparts at 61.6 percent.
Just a Bite. 2016 appeared to be the "it" year for
bite-sized candy. Appearing on the scene in the small
snacks arena throughout the year were: The Hershey
Co.'s Hershey Bites, Pinkberry Bites by Big Sky Brands
Inc., Mars Chocolate North America's Twix Bites,
Hot Tamales' Licorice Bites, and Lindt Crunch Cookie
Bites from Lindt & Spr√ľngli USA Inc., to name a few.
There was also goodnessknows bars and Snickers
Crisper, both from Mars Chocolate, which feature two
and four pieces of bite-size fun, respectively.
Still in the Game. "Confection is still one of the largest and advantaged snacking categories," Brooke
Steeneck, senior manager, category strategy and
insights, c-store, for The Hershey Co., told CSNews,
adding, "the growth of indulgent snacks and our own
consumer research give us confidence that this category remains relevant."
A Change of Heart. Following a year of lower expectations, convenience store retailers are more willing to
count on candy. The percentage of c-store operators
who expect their candy sales to increase in 2017 rose
to 57.1 percent, a jump up from the 46.2 percent who
said the same one year ago, according to the findings
of the 2017 Convenience Store News Forecast Study.
Going Into Battle. The average U.S. consumer eats confectionery items twice a week, and the category makes
up less than 2 percent of their caloric intake, according
to research presented by the National Confectioners
Association (NCA) at the 2016 State of the Industry
Conference. Although obesity remains a major societal
concern, rather than abolish sugar from their diet entirely, consumers recognize candy is always a treat. "There is
a war on sugar, but there isn't a war on candy," according to NCA President and CEO John Downs.

THE FIVE-YEAR TREND
Bagged/repackaged peg candy and novelties/seasonal candy have
been the top-growing segments in the candy category at convenience
stores for the last five years. On the other end of the spectrum,
non-chocolate bars/packs has been in decline every year since 2013.

DOLLAR SALES (% CHANGE)
2016

2015

2014

2013

Total Candy

0.8
3.6
3.2
3.2
5.4

Bagged or Repacked
Peg Candy

5.5
8.4
14.5
3.3
4.1

Chocolate Bars/Packs

2012

-2.2
-0.5
-2.6
15.7
15.5
-4.0
0.1
-2.1
-7.0
-4.9

Gum

8.9
9.9
8.1
6.0
18.8

Novelties/Seasonal

-1.9
6.5
Candy Rolls,
Mints & Drops

-0.2
-3.7
2.2

Non-Chocolate Bars/Packs

-13.3
-6.7
-4.0
2.6
8.5

Source: Nielsen

WWW.CSNEWS.COM | JULY 2017 | Guide to Candy & Snacks 63


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
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Convenience Store News - July 2017 - N1
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Convenience Store News - July 2017 - Cover3
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Convenience Store News - July 2017 - U1
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