Convenience Store News - July 2017 - 65

ALTERNATIVE SNACKS

Bite-Sized Insights
Ample Space. Chef's Cut Real Jerky CEO Bart
Silvestro advises convenience store retailers to "lean
in" and expand space allocations in their stores to
offer customers a broader variety of the meat snacks
and other alternative snacks they're looking for.
The Right Product Mix. Tracking which key flavors, brands and formats consumers purchase will
help c-store retailers determine what product mix to
carry, according to David Lakey, senior vice president of marketing at Oberto Brands. "With limited
space, [retailers] have to decide how to not over-SKU.
Shoppers want to come to a section they see is for
them - offer a variety not strictly based on velocity,
like offering 15 items from a traditional brand. Don't
miss out on new users and new occasions."
Raising the Bar. Purchasers of health bars have the
potential to be lucrative c-store shoppers. When asked
what products they'd be most likely to buy, more than
three-quarters of everyday c-store shoppers (77.5 percent) said health bars, according to a survey of 589
c-store shoppers conducted by EIQ Research Solutions,
sister company of Convenience Store News.

THE FIVE-YEAR TREND
2016 was the weakest year in the last five years for alternative snack
dollar-sales growth. However, granola/yogurt bars and other alternative
snacks - which includes rice cakes, trail mix, yogurt raisins, and
chocolate/yogurt pretzels - outperformed the overall category.

DOLLAR SALES (% CHANGE)
2016

2015

2014

2013

2012

1.7
9.0
Total Alternative Snacks

9.9
4.9
12.8
1.0
7.8

Meat Snacks

11.8
3.6
11.7
1.8

Let the Good Times Roll. C-store retailers can expect
the alternative snacks category to see significant
growth as consumers continue their quest for wholesome, between-meal fillers and portable, on-the-go
snacks. In 2017, alternative snacks are predicted to
grow 4.7 percent in industry dollar sales, according to
the 2017 Convenience Store News Forecast Study.
The Rise of Better-for-You Snacks. Research has
shown that 33 percent of consumers are snacking on
healthier foods, cited Steve Montgomery, president of
consulting firm b2b Solutions LLC. "Better-for-you
snacks are expected to grow 8 percent by 2018. This is
great news for our industry as we are America's snacking headquarters," he stated.

13.0
Health/Energy/Protein Bars

4.8
7.1
16.6
3.7
6.1

Other Alternative Snacks

14.3
8.0
13.1
7.0
4.5

Granola/Yogurt Bars

9.6
4.4
6.6

Source: Nielsen

WWW.CSNEWS.COM | JULY 2017 | Guide to Candy & Snacks 65


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
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Convenience Store News - July 2017 - N1
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