Convenience Store News - July 2017 - 66

Guide to Candy & Snacks

SWEET SNACKS

Bite-Sized Insights
Evening Treat. Broken down by segment, sweet snacks
are consumed the most after 6 p.m., while consumption of savory and better-for-you snacks peaks at
lunchtime, or around 12 p.m., according to research
from Mintel. Sweet snacks are also consumed on the
go, with muffins and doughnuts serving as top contenders in the portability arena.
Sweet Start to the Day. A recent Sweet Snacking
Segmentation Survey conducted by General Mills
Convenience & Foodservice found that c-store shoppers
segment sweet snacks into three occasion groups, one
being "Sweet Start Mornings." These a.m.-focused products meet two specific customer needs. One is a.m. bakery-fresh and wholesome, which are baked goods with
homemade cues and at least some nutritional value, such
as fruit pieces, whole grains or fiber. The other is a.m.
bakery-indulgence, which are bakery-fresh and taste-first
sweets that are eaten for enjoyment and while on the go.
Look Who's Snacking? The 2017 Convenience Store
News Realities of the Aisle study found that packaged
sweet snacks are more popular among women (40.6
percent) vs. men (31.7 percent). Shoppers in the 35-44
age range are also more likely to make a sweet snack
purchase (42.9 percent) than consumers of any other
age bracket.
Getting Crafty. "Craft" no longer applies to just beer.
According to Michael Strauss, director of marketing
at Cookies United LLC, as more consumers look for
less mass-produced snacks, they are willing to pay for
premium, craft products. To capitalize on this trend,
Cookies United recently introduced a more gourmet,
bakery-type cookie line called Big Shop Bites.
The Year of the Wafer. Not exactly a cookie and not
exactly a cracker, wafers made a statement in 2016.
Opting to go bite-size to appeal to the health-conscious consumer, Dolcetto Wafer Bites come packaged
in 100-calorie grab-and-go bags and do not contain
high fructose corn syrup, trans fat, or artificial colors or flavors. Meanwhile, Keebler by Kellogg Co.
and Daelmans looked to satisfy chocolate and wafer
lovers with their respective introductions of Keebler
Chocolate Sugar Wafers and Daelmans Chocolate
Caramel Stroopwafels.

66 Guide to Candy & Snacks | JULY 2017 | WWW.CSNEWS.COM

THE FIVE-YEAR TREND
The packaged sweet snacks category has grown in c-store
industry dollar sales every year for the past five years, with the
exception of 2013. Last year, cookies was the standout segment,
whereas the previous year it was muffins and doughnuts.

DOLLAR SALES (% CHANGE)
2016

2015

2014

2013

2.2
7.7
9.4

Total Packaged Sweet Snacks

-1.5
6.1

0.2
10.9
6.9

Muffins & Doughnuts

-0.8
6.4

0.4
3.8
16.7

Snacks/Pastries/Desserts

-11.3
2.2

8.4
5.8
Cookies

6.2
10.3
11.3

Source: Nielsen

2012


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Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
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