Convenience Store News - July 2017 - 72

STORESPOTLIGHT
American Natural

American Natural's
new prototype highlights the chain's
CNG offering.

of food, but in freshness, quality and diversity,"
Blackiston stated. "American Natural's goal is to make
its stores dining destinations in their own right."
Taking on a more café-style design, new American
Natural stores feature counter and tabletop seating for
sit-down dining, plus an upholstered lounge area for
customers who want to enjoy their barista-made beverages. There is also exterior patio dining.
"The feeling you come away with is that this is a
restaurant/dining concept that also happens to offer
fueling options. That dining impression is so acute,
and the food is so good and popular, that a store manager in the new prototype said that they received a call
from a customer asking, 'Do you take reservations for
lunch?'" Blackiston shared.
As the final piece of the puzzle, American Natural
launched a new, easy-to-navigate website, americannatural.com, which showcases the new branding and
gives visitors an opportunity to view available services,
from The Eatery to its multi-fuel offering and wholesale fuel supply.

Blackiston describes the difference between American
Natural's new prototype and its old model as "night and
day." The chain is now aiming to reach a higher percentage of female customers, and has already seen truckingfleet operators taking advantage of American Natural's
choices in fuel, as well as its in-store amenities. He
expects passenger-car drivers will not be far behind.
"This is a client who really understood the value of
branding and design in making a company's vision a
reality... never doubting that these were concepts that
would help them realize their business objectives,"
Blackiston said, praising American Natural. CSN

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72 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM


http://www.americannatural.com http://www.americannatural.com http://www.cdlatm.com http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
Convenience Store News - July 2017 - 9
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Convenience Store News - July 2017 - 15
Convenience Store News - July 2017 - 16
Convenience Store News - July 2017 - 17
Convenience Store News - July 2017 - 18
Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
Convenience Store News - July 2017 - 19
Convenience Store News - July 2017 - 20
Convenience Store News - July 2017 - 21
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Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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