Convenience Store News - July 2017 - 90

GETTINGTOTHECORE

Tech Talk
C-store shoppers find checkout-free
stores and drones appealing

I

n the quest to offer time-pressed consumers the fastest, most convenient shopping
experience possible, retailers are turning more and more to the latest advances
in technology. EnsembleIQ Research, sister company of Convenience Store News,
recently surveyed roughly 500 U.S. consumers who shopped at a convenience store
in the past month on their technology views. One interesting finding: C-store shoppers
consider themselves tech-savvy. A mere 6 percent of those surveyed said they would
describe themselves as not tech-savvy at all.

25.1%

The percentage of c-store
shoppers who consider
themselves very tech-savvy.

Amazon recently launched a checkout-free store concept called Amazon Go.
How would you rate the appeal of such a concept?
Very appealing
Somewhat appealing
Neither appealing nor unappealing
Somewhat unappealing
Not at all appealing

Amazon Go has younger
c-store shoppers
intrigued: More than
70 percent of those
aged 18-44 rate the
concept very or
somewhat appealing.

TOTAL

BY AGE:
18-34

35-44

45-54

55-64

65+

26.7%
35.9%
17.5%
11.2%
8.8%

33.3%
37.0%
12.8%
11.5%
5.3%

28.0%
43.0%
16.0%
7.0%
6.0%

18.6%
37.3%
16.9%
13.6%
13.6%

10.2%
28.6%
40.8%
10.2%
10.2%

17.6%
21.6%
21.6%
15.7%
23.5%

Base: 502 consumers who purchase food or beverages from a c-store at least once a month
Source: Convenience Store News Market Research, 2017

7-Eleven recently started testing delivery by drones. How appealing is this service to you?
Very appealing
Somewhat appealing
Neither appealing nor unappealing
Somewhat unappealing
Not at all appealing

Opinions are split on
7-Eleven's drone delivery:
45 percent find it very or
somewhat appealing, but
nearly 38 percent say it's
somewhat unappealing or
not at all appealing.

TOTAL

BY AGE:
18-34

35-44

45-54

55-64

65+

17.3%
24.5%
20.5%
12.2%
25.5%

21.8%
31.3%
19.8%
12.3%
14.8%

22.0%
26.0%
19.0%
13.0%
20.0%

11.9%
18.6%
25.4%
3.4%
40.7%

6.1%
8.2%
32.7%
14.3%
38.8%

3.9%
11.8%
9.8%
17.6%
56.9%

Base: 502 consumers who purchase food or beverages from a c-store at least once a month
Source: Convenience Store News Market Research, 2017

How "tech-savvy" do you consider yourself?
TOTAL

Not at all tech-savvy
Somewhat tech-savvy
Moderately tech-savvy
Very tech-savvy
Want to collaborate and share expertise with your
peers? The Council of Retail Experts (CORE) is an
exclusive network of convenience store retail leaders
who do just that. For more information on how to join
CORE, please visit www.cvcoreinsights.com.

Survey respondents sourced via ProdegeMR, a leading provider of
data collection solutions for the research industry.
Visit www.prodegemr.com for more info.

90 Convenience Store News | JULY 2017 | WWW.CSNEWS.COM

BY AGE:
18-34

35-44

45-54

5.8% 3.3% 3.0% 6.8%
34.3% 25.9% 36.0% 44.1%
34.9% 37.4% 40.0% 23.7%
25.1% 33.3% 21.0% 25.4%

55-64

65+

10.2% 17.6%
53.1% 41.2%
26.5% 33.3%
10.2% 7.8%

Base: 502 consumers who purchase food or beverages from a c-store at least once a month
Source: Convenience Store News Market Research, 2017

C-store shoppers aged 18-34 are the most likely to say
they are very tech-savvy. However, the highest percentage
in this age group say they are moderately tech-savvy.

Food and beverage delivery
by drone is especially appealing to male c-store shoppers. Among
those surveyed, more than 45 percent find
this option very or somewhat appealing.


http://www.cvcoreinsights.com http://www.prodegemr.com http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - July 2017

Contents
Convenience Store News - July 2017 - Intro
Convenience Store News - July 2017 - Cover1
Convenience Store News - July 2017 - Cover2
Convenience Store News - July 2017 - 3
Convenience Store News - July 2017 - 4
Convenience Store News - July 2017 - 5
Convenience Store News - July 2017 - Contents
Convenience Store News - July 2017 - 7
Convenience Store News - July 2017 - 8
Convenience Store News - July 2017 - 9
Convenience Store News - July 2017 - 10
Convenience Store News - July 2017 - 11
Convenience Store News - July 2017 - 12
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Convenience Store News - July 2017 - 15
Convenience Store News - July 2017 - 16
Convenience Store News - July 2017 - 17
Convenience Store News - July 2017 - 18
Convenience Store News - July 2017 - N1
Convenience Store News - July 2017 - N2
Convenience Store News - July 2017 - 19
Convenience Store News - July 2017 - 20
Convenience Store News - July 2017 - 21
Convenience Store News - July 2017 - 22
Convenience Store News - July 2017 - 23
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Convenience Store News - July 2017 - 90
Convenience Store News - July 2017 - Cover3
Convenience Store News - July 2017 - Cover4
Convenience Store News - July 2017 - U1
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