Convenience Store News - December 2017 - 33

Knowledge of local products is a must for small
operators and they should invite local brands, manufacturers and brewers, etc., to "do the work for them,"
he explained. "Stay local in the approach - sponsor a
block party, execute taste trends, demo new offerings.
It is important to choose an area of the store that can
be refreshed often."
When customers feel connected to a local business,
they are more likely to just "wander in and engage,"
agrees Sweeney. "People like to be welcomed and recognized at their local stores and if there's that connection, they will likely pop in more regularly for coffee,
water, gum, etc. If they are able to engage with store
employees, they feel more devoted and are more likely
to continue to return."
Proximity marketing is also a way to capitalize on
the local angle to draw in customers with a call to
action, according to Smith. However, he cautions that
small operators with more than one store may find
that what works in one location does not necessar-

ily translate to sales at their other locations - even if
they're close to one another.
"With proximity marketing, a customer realizes 'I
can only receive these benefits if I act now because I
am here now.' This creates a unique opportunity for
a business to take advantage of a customer's fear of
missing out (FOMO)," Smith relayed. CSN

REAL
MEAT
FOR

REAL
LIFE.
Your customers are on the go 24/7. They don't stop and neither do you. That is why you need to put the power of
Wenzel's Farm Snack sticks to work for you. Wenzel's Farm has been producing protein packed snacks made from
quality cuts of meat for over 60 years. Using award winning family recipes, these snacks are perfectly seasoned,
authentically smoked, and produced in small batches for unmatched quality and avor. With 10 avors to choose
from, your customers are sure to nd the right snack to power them through their day.

WENZEL'S FARM. REAL MEAT FOR REAL LIFE.
National Retailer and Wholesaler programs available.
Let us develop a program specific to your market. For Sales Inquiries call 1-800-336-6328 or email sales@wenzelsfarm.com

Wenzel's Farm, LLC
500 E. 29th Street P.O. Box 357
Marshfield, WI 54449
Wenzelsfarm.com


http://www.Wenzelsfarm.com

Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
Convenience Store News - December 2017 - 9
Convenience Store News - December 2017 - 10
Convenience Store News - December 2017 - 11
Convenience Store News - December 2017 - 12
Convenience Store News - December 2017 - 13
Convenience Store News - December 2017 - 14
Convenience Store News - December 2017 - 15
Convenience Store News - December 2017 - 16
Convenience Store News - December 2017 - 17
Convenience Store News - December 2017 - 18
Convenience Store News - December 2017 - 19
Convenience Store News - December 2017 - 20
Convenience Store News - December 2017 - 21
Convenience Store News - December 2017 - 22
Convenience Store News - December 2017 - 23
Convenience Store News - December 2017 - 24
Convenience Store News - December 2017 - 25
Convenience Store News - December 2017 - 26
Convenience Store News - December 2017 - 27
Convenience Store News - December 2017 - 28
Convenience Store News - December 2017 - 29
Convenience Store News - December 2017 - 30
Convenience Store News - December 2017 - 31
Convenience Store News - December 2017 - 32
Convenience Store News - December 2017 - 33
Convenience Store News - December 2017 - 34
Convenience Store News - December 2017 - 35
Convenience Store News - December 2017 - 36
Convenience Store News - December 2017 - 37
Convenience Store News - December 2017 - 38
Convenience Store News - December 2017 - 39
Convenience Store News - December 2017 - 40
Convenience Store News - December 2017 - 41
Convenience Store News - December 2017 - 42
Convenience Store News - December 2017 - 43
Convenience Store News - December 2017 - 44
Convenience Store News - December 2017 - 45
Convenience Store News - December 2017 - 46
Convenience Store News - December 2017 - 47
Convenience Store News - December 2017 - 48
Convenience Store News - December 2017 - 49
Convenience Store News - December 2017 - 50
Convenience Store News - December 2017 - 51
Convenience Store News - December 2017 - 52
Convenience Store News - December 2017 - 53
Convenience Store News - December 2017 - 54
Convenience Store News - December 2017 - 55
Convenience Store News - December 2017 - 56
Convenience Store News - December 2017 - 57
Convenience Store News - December 2017 - 58
Convenience Store News - December 2017 - 59
Convenience Store News - December 2017 - 60
Convenience Store News - December 2017 - 61
Convenience Store News - December 2017 - 62
Convenience Store News - December 2017 - 63
Convenience Store News - December 2017 - 64
Convenience Store News - December 2017 - 65
Convenience Store News - December 2017 - 66
Convenience Store News - December 2017 - 67
Convenience Store News - December 2017 - 68
Convenience Store News - December 2017 - 69
Convenience Store News - December 2017 - 70
Convenience Store News - December 2017 - 71
Convenience Store News - December 2017 - 72
Convenience Store News - December 2017 - 73
Convenience Store News - December 2017 - 74
Convenience Store News - December 2017 - 75
Convenience Store News - December 2017 - 76
Convenience Store News - December 2017 - 77
Convenience Store News - December 2017 - 78
Convenience Store News - December 2017 - 79
Convenience Store News - December 2017 - 80
Convenience Store News - December 2017 - 81
Convenience Store News - December 2017 - 82
Convenience Store News - December 2017 - 83
Convenience Store News - December 2017 - 84
Convenience Store News - December 2017 - 85
Convenience Store News - December 2017 - 86
Convenience Store News - December 2017 - 87
Convenience Store News - December 2017 - 88
Convenience Store News - December 2017 - 89
Convenience Store News - December 2017 - 90
Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
http://www.nxtbookMEDIA.com