Convenience Store News - December 2017 - 58

FOODSERVICE

Category Trends + Insights from

TRENDSIGHTS

Upping Your Dinner Game

Lure consumers off their couches and into your c-store at mealtime

E

very day, we face multiple choices, both major and minor, when
it comes to where and what to
eat for dinner. The decisions range from
the simple "Am I hungry?" to the notso-simple "Do I have all the food and
beverage components to prepare a meal
at home?"
Dinner is an essential part of our
daily
routine, and there is always the
By Bonnie Riggs
Restaurant Industry Analyst, question of meal preparation. As a
The NPD Group
result of our ever-changing lifestyles,
www.npd.com
we're busier than ever, working, taking
the kids here and there, attending social events, and
on and on. These activities result in many people and
their families needing to think seriously about their
dinner options on a regular basis.
Despite busy lives, we increasingly choose to
eat our dinner meal at home. Today, 80 percent of
dinner meals are sourced from home. Even with
more dinner meals eaten at home, it still remains an
important occasion to the foodservice industry, with
nearly a third of all visits taking place at dinner.
Further, dinner accounts for more than 40 percent

of foodservice industry dollars or, said another way,
$179 billion annually.
SOURCE OF
DINNER TRENDS

Since the recession, it's a
fact that restaurants and
other foodservice outlets
have lost share to homeprepared meals. In 2017, 18
percent of dinner meals were
purchased at a foodservice
outlet or restaurant, down
from 23 percent in 2007.
However, keep in mind that
49 percent of these dinners that
are purchased from a foodservice outlet are consumed at
home, which presents an opportunity for convenience stores.
Dinner foodservice visits to c-stores currently represent only 7 percent of total c-store foodservice visits,
but that single digit can easily be turned into a doubledigit. It will take understanding
how consumers make dinnertime
decisions and identifying where
Number of Annual Dinner Occasions per Capita
there are opportunities and how
The majority of dinner meals are sourced from home, and only 61 annual meals
those decisions can be influenced.
per capita are purchased away from home
WHEN WE DECIDE WHERE
TO GET DINNER

We've all been there. We're in
the mood for something to eat,
but not sure what it is or where
we should go. Should we go to a
sit-down restaurant, use takeout,
or just stay at home and eat in?
There are always lots of options
available, but that serves only to
make the decision-making process
Source: The NPD Group/National Eating Trends and CREST, Years ending February 2017

58 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM


http://www.npd.com http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
Convenience Store News - December 2017 - 9
Convenience Store News - December 2017 - 10
Convenience Store News - December 2017 - 11
Convenience Store News - December 2017 - 12
Convenience Store News - December 2017 - 13
Convenience Store News - December 2017 - 14
Convenience Store News - December 2017 - 15
Convenience Store News - December 2017 - 16
Convenience Store News - December 2017 - 17
Convenience Store News - December 2017 - 18
Convenience Store News - December 2017 - 19
Convenience Store News - December 2017 - 20
Convenience Store News - December 2017 - 21
Convenience Store News - December 2017 - 22
Convenience Store News - December 2017 - 23
Convenience Store News - December 2017 - 24
Convenience Store News - December 2017 - 25
Convenience Store News - December 2017 - 26
Convenience Store News - December 2017 - 27
Convenience Store News - December 2017 - 28
Convenience Store News - December 2017 - 29
Convenience Store News - December 2017 - 30
Convenience Store News - December 2017 - 31
Convenience Store News - December 2017 - 32
Convenience Store News - December 2017 - 33
Convenience Store News - December 2017 - 34
Convenience Store News - December 2017 - 35
Convenience Store News - December 2017 - 36
Convenience Store News - December 2017 - 37
Convenience Store News - December 2017 - 38
Convenience Store News - December 2017 - 39
Convenience Store News - December 2017 - 40
Convenience Store News - December 2017 - 41
Convenience Store News - December 2017 - 42
Convenience Store News - December 2017 - 43
Convenience Store News - December 2017 - 44
Convenience Store News - December 2017 - 45
Convenience Store News - December 2017 - 46
Convenience Store News - December 2017 - 47
Convenience Store News - December 2017 - 48
Convenience Store News - December 2017 - 49
Convenience Store News - December 2017 - 50
Convenience Store News - December 2017 - 51
Convenience Store News - December 2017 - 52
Convenience Store News - December 2017 - 53
Convenience Store News - December 2017 - 54
Convenience Store News - December 2017 - 55
Convenience Store News - December 2017 - 56
Convenience Store News - December 2017 - 57
Convenience Store News - December 2017 - 58
Convenience Store News - December 2017 - 59
Convenience Store News - December 2017 - 60
Convenience Store News - December 2017 - 61
Convenience Store News - December 2017 - 62
Convenience Store News - December 2017 - 63
Convenience Store News - December 2017 - 64
Convenience Store News - December 2017 - 65
Convenience Store News - December 2017 - 66
Convenience Store News - December 2017 - 67
Convenience Store News - December 2017 - 68
Convenience Store News - December 2017 - 69
Convenience Store News - December 2017 - 70
Convenience Store News - December 2017 - 71
Convenience Store News - December 2017 - 72
Convenience Store News - December 2017 - 73
Convenience Store News - December 2017 - 74
Convenience Store News - December 2017 - 75
Convenience Store News - December 2017 - 76
Convenience Store News - December 2017 - 77
Convenience Store News - December 2017 - 78
Convenience Store News - December 2017 - 79
Convenience Store News - December 2017 - 80
Convenience Store News - December 2017 - 81
Convenience Store News - December 2017 - 82
Convenience Store News - December 2017 - 83
Convenience Store News - December 2017 - 84
Convenience Store News - December 2017 - 85
Convenience Store News - December 2017 - 86
Convenience Store News - December 2017 - 87
Convenience Store News - December 2017 - 88
Convenience Store News - December 2017 - 89
Convenience Store News - December 2017 - 90
Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
http://www.nxtbookMEDIA.com