Convenience Store News - December 2017 - 60

FOODSERVICE

Category Trends + Insights from

more difficult. The question is: When are these decisions made? How often is this decision made at the
last minute, and how does that impact the decision to
turn to foodservice for dinner?
To answer this question, we at NPD conducted a
proprietary study that addressed the issue, "Eat In or
Out? What Drives Dinner Choices." The study showed
nearly half of the decisions about where to get dinner
are made that day. There are two different kinds of
consumers: those who plan where to get their dinner in
advance and those who make their decision the day of.
Of particular note, the closer we get to dinnertime,
the more likely we are to choose foodservice or a res-

Where to Get Dinner?

taurant. Among the last-minute decisions, more than
a quarter of dinners are won by foodservice. And the
closer we get to the weekend, the more often foodservice wins the up-for-grab dinners.
DECISION DRIVERS FOR EATING DINNER
IN VS. RESTAURANTS

Even in challenging times, we find many benefits
to visiting restaurants or getting takeout for dinner.
Dinner out is considered a treat in a variety of ways.
Many consumers continue to point to the fact that
there's work involved with an in-home prepared
meal - work from which foodservice spares them.
When it comes to eating at home,
the decision is largely tied to the
cost associated with going out to
a restaurant for dinner.

There are two different kinds of consumers: those who plan where to get their dinners well
in advance and those who make their decision the day of

Source: The NPD Group/Eat In or Out? What Drives Dinner Choices

Dinner Decisions & Motivations for Choices
Motivations for dinner food choices reveal the needs consumers are trying to meet

Source: The NPD Group/NET Motivations

60 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM

CONSUMERS FIND MANY
BENEFITS TO USING
FOODSERVICE FOR DINNER

The importance of enticing consumers to leave their homes is
especially important at the dinner
meal occasion.
How do c-store operators win
this battle? The first way is with
the menu offering. Menu offerings need to beat what consumers have available at home.
New menu offerings must
stimulate interest with variety,
freshness and quality, which go a
long way in meeting value expectations and the desire for more
healthful meal options.
At the same time, increased
focus on service should have
favorable payoff, as many of
these visits are driven by loyalty.
Superior service and speed of
service are critical components of
driving customer loyalty. Making
customers feel valued is the key to
building customer loyalty.
These are the wants and needs
to meet in order to lure consumers off their couches and into your
convenience store for dinner. CSN


http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
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Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
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Convenience Store News - December 2017 - Cover3
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Convenience Store News - December 2017 - U1
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