Convenience Store News - December 2017 - 62

Owning
Convenience

This year's 25th annual NACS Show delivered a call to the c-store industry
A Convenience Store News Staff Report

U

ber. Tesla. Amazon. The world around
the convenience store industry is changing so rapidly, NACS President and CEO
Henry Armour told a packed house at the
2017 NACS Show, and thus it has never been more
important for the industry to redefine the definition
of "convenience."
During one of the show's
four general sessions, Armour
called on the industry to own
convenience, to "own the word
that defines us, differentiates us
and drives us."
The NACS Show is the
premier event of the year for
the convenience and fuel retailing industry. This year's show,
which marked the event's 25th
Henry Armour,
year, took place Oct. 17-20 at
NACS President and CEO
Chicago's McCormick Place. A
record 24,940 attendees from 63 countries gathered,
a 7-percent increase in attendance over 2016, according to figures released by NACS, the Association for
Convenience & Fuel Retailing. The event featured
four days of general sessions, 60 education sessions,
and 1,263 exhibiting companies in a record-setting
425,800 net-square-foot expo.
Returning to the Windy City after a six-year
absence, "Connect" was the official theme of the
2017 convention. Armour urged the industry's retailers and suppliers to connect with new ideas. He also
shared what NACS is doing to advance the cause of

62 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM

"owning convenience."
According to Armour, the association is focused on
three main strategies:
1. Rebranding - This includes a rebranding for the
overall industry that drives home the core values and
benefits that NACS members deliver to consumers,
as well as a new logo for NACS that is bright and
fresh and emphasizes the "C" for convenience.
2. Refreshing - NACS' reFresh initiative is designed
to highlight all the positive aspects of the convenience store industry. For instance, NACS was the
first retail trade association to become a member
of the Partnership for a Healthier America. It also
recently became the first retail trade association
to develop a partnership with the American Red
Cross. And a new third partnership highlighted
by Armour was NACS' collaboration with Keep
America Beautiful to address negative perceptions
around trash.
3. Repositioning - NACS is telling the industry's story to both the media and Congress.
Armour pointed to debit reform, menu labeling
and SNAP (Supplemental Nutrition Assistance
Program) as major victories scored this year
thanks to repositioning.
Looking ahead, Armour urged everyone in the convenience channel to do their part to move the industry
forward and spur continual innovation.
"The internet has redefined convenience - you can
get items in a couple of days or a couple of hours. As
an industry, we must stay focused on giving our customers what they want now," he said.


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Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
Convenience Store News - December 2017 - 9
Convenience Store News - December 2017 - 10
Convenience Store News - December 2017 - 11
Convenience Store News - December 2017 - 12
Convenience Store News - December 2017 - 13
Convenience Store News - December 2017 - 14
Convenience Store News - December 2017 - 15
Convenience Store News - December 2017 - 16
Convenience Store News - December 2017 - 17
Convenience Store News - December 2017 - 18
Convenience Store News - December 2017 - 19
Convenience Store News - December 2017 - 20
Convenience Store News - December 2017 - 21
Convenience Store News - December 2017 - 22
Convenience Store News - December 2017 - 23
Convenience Store News - December 2017 - 24
Convenience Store News - December 2017 - 25
Convenience Store News - December 2017 - 26
Convenience Store News - December 2017 - 27
Convenience Store News - December 2017 - 28
Convenience Store News - December 2017 - 29
Convenience Store News - December 2017 - 30
Convenience Store News - December 2017 - 31
Convenience Store News - December 2017 - 32
Convenience Store News - December 2017 - 33
Convenience Store News - December 2017 - 34
Convenience Store News - December 2017 - 35
Convenience Store News - December 2017 - 36
Convenience Store News - December 2017 - 37
Convenience Store News - December 2017 - 38
Convenience Store News - December 2017 - 39
Convenience Store News - December 2017 - 40
Convenience Store News - December 2017 - 41
Convenience Store News - December 2017 - 42
Convenience Store News - December 2017 - 43
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Convenience Store News - December 2017 - 45
Convenience Store News - December 2017 - 46
Convenience Store News - December 2017 - 47
Convenience Store News - December 2017 - 48
Convenience Store News - December 2017 - 49
Convenience Store News - December 2017 - 50
Convenience Store News - December 2017 - 51
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Convenience Store News - December 2017 - 53
Convenience Store News - December 2017 - 54
Convenience Store News - December 2017 - 55
Convenience Store News - December 2017 - 56
Convenience Store News - December 2017 - 57
Convenience Store News - December 2017 - 58
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Convenience Store News - December 2017 - 71
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Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
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