Convenience Store News - December 2017 - 74

STORESPOTLIGHT
RockStop Gas & Wash

Rockin' Retail

RockStop Gas & Wash is the first-of-its kind Hard Rock-branded
retail service station and car wash
By Danielle Romano

C

asino and entertainment destination Hard
Rock Rocksino Northfield Park is fueling a
new kind of venture in The Buckeye State. On
Oct. 18, the company opened RockStop Gas & Wash,
the first-ever Hard Rock-branded state-of-the-art retail
service station and car wash.
Located on the northwest side of the Rocksino,
along Northfield Road on Route 8, RockStop Gas &
Wash boasts 45,000 square feet of space, including a
3,500-square-foot retail store and car wash building.
Developing the concept of RockStop Gas & Wash
and carrying it through to fruition was a "relatively
quick process," Mark Birtha, president of Hard Rock
Rocksino Northfield Park, told Convenience Store
News, explaining that the company has continued to
reinvest in the enterprise since the property opened in
December 2013 in order to "continue to deliver fresh
experiences and amenities" to guests in northeast Ohio.
"We are constantly looking for ways to increase the
value of our loyalty program and thus, the RockStop
was conceived right here in Northfield as a continuation of our mission to 'deliver authentic experiences

74 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM

that rock' to our Rock Star Rewards members, team
members, and those in the local and regional community. Offering a one-of-a-kind gas, retail and car wash
amenity with a Hard Rock flavor was the next evolution in that vision," Birtha said.
PULLING OUT ALL THE STOPS

Home to the first Rocksino in the Hard Rock family,
Northfield is a regional gaming, dining and entertainment model. That's why it was fitting to develop Hard
Rock International's first-ever gas station and car wash
template here and provide a unique venue for local
and regional clientele, according to Birtha.
"This Midwest region is full of hardworking and
entrepreneurial people, and this new product was a
manifestation of those values and ingenuity, mirrored
by the Hard Rock's dedication to be cutting-edge and
current in all aspects of its business," Birtha commented. "Hence, you have RockStop, which will redefine the gaming business and the types of benefits and
experiences we can provide to our guests."
With an opportunity to attract all demographics to


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Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
Convenience Store News - December 2017 - 9
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Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
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