Convenience Store News - December 2017 - 76

STORESPOTLIGHT
RockStop Gas & Wash

the venue, RockStop Gas & Wash features a number
of differentiators that make it a true "Hard Rockbranded experience on all levels," the executive noted.
RockStop Gas & Wash features six double-pumps
for a total of 12 handles to dispense gas. The pumps
are open 24 hours a day and feature Hard Rock-style
lighting effects and LED TVs that broadcast music videos and commercials.
Similarly, music, lighting and signage elements that
call out the Hard Rock brand are found at the car
wash. Open 8 a.m. to 8 p.m., the facility offers four
different wash packages.
The full-service retail store - which is open 24
hours a day, seven days a week - includes "all of
the expected sundries, but" in a "rocking space with
Hard Rock feel and flavor," Birtha said, noting that
Ohio's first Pepsi Spire machine is available here, offering guests more than 180 flavor selections. Customers
can also find unique Hard
Rock-flavored slushies and a
bevy of other food and beverage offerings. Hard Rock swag
merchandise exclusive to this
location, as well as RockStop
pins, hats, shirts and other collectibles, are also available.
"Everyone needs a full tank
of gas and a clean car - especially with our weather! - and
those amenities, combined
with our special retail offerings, ensure that this experience
caters to and attracts patrons of
all ages, backgrounds and interests," expressed Birtha. "Music
is universal, and both the Hard
Rock Star Rewards members enjoy
Rock
brand and the RockStop
tiered discounts on gas purchases.
have everyone in mind."
The loyalty program available at RockStop Gas &
Wash is derivative of the company's Rock Star Rewards
(RSR) program. Cardholders receive automatic discounts on gas purchases determined by tier level: Rock
Star members receive 5 cents off per gallon; Hall of
Fame members receive 7 cents; and Legend Members
receive 10 cents off per gallon.
Anyone can sign up for free membership into the
loyalty program and gain benefits at the Rocksino, as
well as the RockStop. Additionally, all RSR members
can use their points from gaming to purchase gas and
car washes, too.

76 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM

Music, lighting and signage elements call out the Hard Rock brand at
the car wash, open 8 a.m. to 8 p.m. daily.

"No other gaming property in the state is offering
this amenity," noted Birtha. "In the future, we will be
developing specific loyalty packages and promotions
for RockStop users to complement the Rocksino's
existing program."
ROLLING INTO THE FUTURE

From Birtha's perspective, there are a number of ways
that RockStop Gas & Wash is beneficial to the community. For starters, the project created close to 100
construction jobs over the design and buildout period,
as well as 20 long-term, permanent positions to operate the venue upon opening. The venue is supported
by more than 800 team members located next door at
the Hard Rock Rocksino Northfield Park.
Additionally, tax revenues and ancillary business
development and support will create further "trickledown" opportunities; the experience will entice people
to make a trip to Northfield; and it's a "great benefit
that our loyal customers can use whenever they want,"
Birtha added.
When asked if there are future plans for more
RockStop Gas & Wash locations, the executive shared
with CSNews that Hard Rock Rocksino Northfield
Park and Hard Rock International's ownership in
northeast Ohio are excited by the business volumes
and positive feedback they have received by guests, so
the answer is yes.
"Its early success already will translate into an
announcement very soon of the next RockStop location at a Hard Rock property this spring. I would not
be surprised to see RockStop go worldwide over the
next few years," Birtha disclosed. "More to come on
that, so stay tuned." CSN


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Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
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Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
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