Convenience Store News - December 2017 - 90

GETTINGTOTHECORE

Getting Acquainted
With Alternative Fuels

The percentage of c-store
shoppers who currently own
an electric or hybrid car.

6.4%

New research shows that not many c-store shoppers
are aware of the benefits

E

15, E85, diesel,
biodiesel, CNG,
electric, hybrid -
drivers today have a lot of
options when it comes to
powering their vehicles. To
gauge U.S. motorists' familiarity and interest in alternative fuels, EIQ Research
Solutions, sister company of Convenience Store News, recently conducted a
survey among consumers who visit a c-store at least once a month, own a
vehicle and purchased motor fuels in any channel in the last month. Among
the findings: Few c-store shoppers are familiar with how alternative fuels differ
from traditional fuels. Only about 12 percent of the 500-plus consumers surveyed would classify themselves as extremely or very familiar.

Why have you not purchased alternative fuels?
Alternative fuels not available in locations
where I purchase motor fuel
Unsure about the fuel economy/mileage
of alternative fuels
Concern that alternative fuels will
damage my vehicle
Other

43.9%
36.5%
34.1%
11.4%

Base: 367 regular c-store patrons who purchased motor fuel (in any channel)
in the prior month, but not alternative fuels
Source: Convenience Store News Market Research, 2017

More than
half of c-store
shoppers in
the Northeast
(55.4%) say
they don't
purchase
alternative fuel
because there's
no availability.

14.4%
The percentage of c-store shoppers who say
they are extremely or very likely to own an
electric or hybrid car in the next five years.

How familiar are you with
alternative fuels?
Extremely
Very
Somewhat
Not very
Not at all - What are alternative fuels?

2.6%
9.0%
33.9%
41.3%
13.2%

Base: 501 regular c-store patrons who purchased motor fuel
(in any channel) in the prior month
Source: Convenience Store News Market Research, 2017

C-store shoppers most familiar with alternative fuels are male, aged
25-34, urban, and with an annual income of more than $100,000.

Have you ever purchased any of the following
types of alternative fuels?

Want to collaborate and share expertise with your
peers? The Council of Retail Experts (CORE) is an
exclusive network of convenience store retail leaders
who do just that. For more information on how to join
CORE, please visit www.cvcoreinsights.com.

Regular diesel
E85
Other ethanol blends
E15
Biodiesel
Compressed natural gas (CNG)
Other
I have not purchased
alternative fuel before

10.4%
10.0%
7.2%
3.4%
2.6%
0.4%
0.6%
73.3%

Base: 501 regular c-store patrons who purchased motor fuel (in any channel)
in the prior month
Source: Convenience Store News Market Research, 2017
Females are more likely than males to
Survey respondents sourced via ProdegeMR, a leading provider of
data collection solutions for the research industry.
Visit www.prodegemr.com for more info.
90 Convenience Store News | DECEMBER 2017 | WWW.CSNEWS.COM

say they've never purchased alternative
fuel (78.6% vs. 67.6%).


http://www.cvcoreinsights.com http://www.prodegemr.com http://WWW.CSNEWS.COM

Table of Contents for the Digital Edition of Convenience Store News - December 2017

Contents
Convenience Store News - December 2017 - Cover1
Convenience Store News - December 2017 - Cover2
Convenience Store News - December 2017 - 3
Convenience Store News - December 2017 - 4
Convenience Store News - December 2017 - 5
Convenience Store News - December 2017 - Contents
Convenience Store News - December 2017 - 7
Convenience Store News - December 2017 - 8
Convenience Store News - December 2017 - 9
Convenience Store News - December 2017 - 10
Convenience Store News - December 2017 - 11
Convenience Store News - December 2017 - 12
Convenience Store News - December 2017 - 13
Convenience Store News - December 2017 - 14
Convenience Store News - December 2017 - 15
Convenience Store News - December 2017 - 16
Convenience Store News - December 2017 - 17
Convenience Store News - December 2017 - 18
Convenience Store News - December 2017 - 19
Convenience Store News - December 2017 - 20
Convenience Store News - December 2017 - 21
Convenience Store News - December 2017 - 22
Convenience Store News - December 2017 - 23
Convenience Store News - December 2017 - 24
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Convenience Store News - December 2017 - 28
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Convenience Store News - December 2017 - 90
Convenience Store News - December 2017 - Cover3
Convenience Store News - December 2017 - Cover4
Convenience Store News - December 2017 - U1
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