Convenience Store News - May 2018 - 24

OUT & ABOUT

The Full Spectrum of Foodservice
New initiatives highlighted at Eby-Expo 2018 seek to fulfill the needs of retailers
that want to launch a program or make theirs better By Angela Hanson
CONVENIENCE DISTRIBUTOR EBY-BROWN CO. LLC once

again
focused on foodservice at its annual Eby-Expo trade
shows this year, with a goal of serving as a one-stop
shop for convenience store retailers looking to launch or
enhance a prepared food program to set them apart from
local competition.
Eby-Expo was expanded from two regional shows to three
this year to better accommodate Eby-Brown customers.
Eby-Expo South took place March 1-2 in Atlanta; Eby-Expo
East was held March 20-21 in Cleveland; and Eby-Expo
Midwest ran April 26-27 in Rosemont, Ill.
At Eby-Expo East, highlights on the show floor included the
distributor's component programs for pizza and doughnuts, which allow retailers to customize what they offer
to their unique customers. Instead of offering a specific
branded program, Eby-Brown offers the concept of a
program, according to Sharon Kuncl, vice president of
merchandising, foodservice strategy.
"We're giving our customers options," Kuncl told Convenience Store News at the Cleveland show, describing how
an operator can select from various options, such as types
of crust, toppings and sauce flavor profiles, for the pizza
they want to sell.
For example, a retailer could choose a thick red sauce, a
thinner sauce with olive oil, or a sauce with a stronger basil
flavor as a standard ingredient in their program. By customizing, retailers can make a strategic choice to be different
from their closest competitor that also has a pizza program.
"We're showing them the best of the best, and they're
deciding how they can make it in their stores," Kuncl
explained, noting also that Eby-Brown offers a standard
"Hot Fresh Pizza" marketing kit, but retailers can easily
customize with their own name and logo, too.
In a similar initiative for its doughnut offering, Eby-Brown
has formed a partnership with Rich's Foodservice to help
retailers build a doughnut concept that has customizable
icing and topping options. Mathew Mandeltort, vice president of foodservice strategy for Eby-Brown, demonstrated
various doughnut concepts at the Cleveland event.
Retailers can create their own doughnut designs and then
highlight them in a bakery case with LED lighting, making
them true players in fresh doughnuts, rather than having
premade pastries delivered to their stores daily.
"The sky's the limit for creativity," Kuncl said, comparing the
concept to Voodoo Doughnut, a Portland-based chain of
shops renowned for its unique and creative doughnut designs.
For both the pizza and doughnut programs, Eby-Brown
provides a full operations manual that covers everything

24 Convenience Store News C S N E W S . c o m

Eby-Expo was expanded from two regional shows to three this year to
better accommodate Eby-Brown's customers.

from employee hygiene to setting up a refrigerated assembly area. The distributor also built a point-of-sale system so
that retailers can work with Eby-Brown as a one-stop shop
for their program needs.
"We tried to put a program out there that's A to Z for the
[retail] customer," Kuncl said.
Along with its customizable prepared food offerings,
Eby-Expo showed off two new additions to its Wakefield
Sandwich Co. line that the company expects to have a
positive reception:
* A chorizo and egg on a corn biscuit sandwich is designed
to be authentic and natural, appealing to both Hispanic
and millennial consumers. It is also the first Wakefield item
to have a bilingual description on the front label; and
* A first-in-market veggie patty sandwich that is both vegan
and certified gluten-free. Prepared in a separate gluten-free
facility, the sandwich is cooked in its packaging and handed
to the customer sealed to ensure no cross-contamination.
"Is 'Bubba' ready for gluten free? Maybe. Maybe not. But we
also cater to a lot of different customers," said Andy Batt,
vice president of Wakefield Sandwich Co. CSN


http://www.CSNEWS.com

Table of Contents for the Digital Edition of Convenience Store News - May 2018

Contents
Convenience Store News - May 2018 - Cover1
Convenience Store News - May 2018 - Cover2
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Convenience Store News - May 2018 - Contents
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Convenience Store News - May 2018 - Cover3
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Convenience Store News - May 2018 - U1
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