Convenience Store News - May 2018 - 4

VIEWPOINT

Final Thoughts From a Foodservice Innovator
A parting tribute to retiring "pathfinder" Maurice Minno
MAURICE MINNO, ONE OF THE "PATHFINDER
INNOVATORS" of convenience foodservice,

is
retiring after a 40-year career that spanned
some of the most prestigious companies in
retailing, consulting and hospitality.
A longtime member of Convenience Store
News' How To Crew and Foodservice Advisory Council, as well as a frequent column
contributor for the past 17 years, Maurice
worked his magic at such companies as Marriott, Wawa, Circle K, Starbucks, BP/ampm,
Accenture and Maverik (where he served on
the board of directors for 16 years). I asked
him to reflect on what lessons he would
pass on to others who want to improve
their foodservice business.
"First, think, act and be a restaurant. Operate your business as a restaurant and not a
c-store," said Maurice, who also listed seven
additional recommendations:
* Make your bathrooms an amenity to your
fresh foodservice business. They should
always be sparkling clean and fresh
appearing. Design them with attractive finishes, the right lighting and enough room.
* Develop a cohesive portfolio of the brands
of your fresh food and beverage business.
Be fun, creative, but ensure you can also
tell each brand's story. Customers love to
know the story behind great brands.

* Less is more in the c-store retail business.
Over-messaging and unauthorized DSD
product displays everywhere in the store
become visual clutter.
* Embrace technology that simplifies your
foodservice business and enables you to
become a smarter retailer, like food management systems and self-serve ordering
kiosks for customers.
* Adopt and follow the principle of customer-focused quality. Customer needs,
expectations, wants and their feedback
should be your compass.
* Create, nurture and live your fresh foodservice culture and treat it as one of your
most valuable corporate assets. Support it
with compensation programs, recognition,
and other appropriate awards and actions.
* Limited-time offers (LTOs) drive sales,
customer buzz and interest.
For more from the three-part interview I
did with Maurice, visit www.csnews.com
and check out this issue's cover story on
Maverik (page 38) for more insights on how
to supercharge your foodservice business.
For comments, please contact
Don Longo, Editorial Director, at (201) 855-7606
or dlongo@ensembleiq.com.

EDITORIAL EXCELLENCE AWARDS (2013-2018)

2016 American Society of Business Press Editors, National Azbee Awards
Gold, Best How-To Article, March 2015
Bronze, Best Original Research, June 2015
2016 American Society of Business Press Editors,
Midwest Regional Azbee Awards
Gold, Best How-To Article, March 2015
Silver, Best Original Research, June 2015

EDITORIAL ADVISORY BOARD

2018 Jesse H. Neal National Business Journalism Award
Finalist, Best Editorial Use of Data, June 2017

2013 Jesse H. Neal National Business Journalism Award
Best Single Issue, October 2012

2013 Jesse H. Neal National Business Journalism Award

2013 American Society of Business Press Editors,
Midwest Regional Azbee Awards
Bronze, Best Editorial/Commentary, July 2012

2017 Eddie Awards, Folio: magazine
Winner, Business to Business, Retail, Single/Series of Articles, May 2017
Honorable Mention, Business to Business, Retail, Single/Series of Articles,
June 2016

2015 Eddie Award Honorable Mention, Folio: magazine
Business to Business, Retail, Single Article, February 2014

4 Convenience Store News C S N E W S . c o m

Jon Bratta
Core-Mark
International Inc.

Danielle Mattiussi
Maverik Inc.

Rick Crawford
Green Valley
Grocery
Edward Davidson
ER Davidson &
Associates
(7-Eleven Inc.,
retired)

2016 Eddie Award Honorable Mention, Folio: magazine
Business to Business, Retail, Full Issue, October 2015
Business to Business, Retail, Single/Series of Articles, August 2015

2016 Trade Association Business Publications Intl. Tabbie Awards
Silver, Front Cover Illustration, June 2015

Jack Lewis
GPM Midwest

Finalist, Best Profile, August 2012

2015 American Society of Business Press Editors, National Azbee Awards
Silver, Best Profile (long form), February 2014
2015 American Society of Business Press Editors,
Midwest Regional Azbee Awards
Gold, Best Special Supplement, November 2014
Silver, Best Profile (long form), February 2014

Brett Atherton
Bolla Management

2014 Eddie Award Honorable Mention, Folio: magazine
Business to Business, Retail, Full Issue, October 2013
Business to Business, Retail, Single Article, February 2013
2013 Eddie Award Honorable Mention, Folio: magazine
Business to Business, Retail, Full Issue, October 2012

Jim Hachtel
Eby-Brown Co.
Ray Johnson
Speedee Mart
Kirk Leff
McLane Co. Inc.

Kyle McKeen
Alon Brands Inc.
Richard Mione
GPM Southeast
Jonathan Polonsky
Plaid Pantries Inc.
Greg Scriver
Kwik Trip Inc.
Roy Strasburger
Convenience
Management
Services Inc.


http://www.csnews.com http://www.CSNEWS.com

Table of Contents for the Digital Edition of Convenience Store News - May 2018

Contents
Convenience Store News - May 2018 - Cover1
Convenience Store News - May 2018 - Cover2
Convenience Store News - May 2018 - 3
Convenience Store News - May 2018 - 4
Convenience Store News - May 2018 - 5
Convenience Store News - May 2018 - 6
Convenience Store News - May 2018 - 7
Convenience Store News - May 2018 - Contents
Convenience Store News - May 2018 - 9
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Convenience Store News - May 2018 - Cover3
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Convenience Store News - May 2018 - U1
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