Convenience Store News - May 2018 - 44

COVER STORY

Although he describes himself as "not much
of a futurist," Green predicts that five years
from now, the foodservice competitive
landscape will have continued to broaden
as convenience stores catch up to the QSR
and fast-casual segments. Younger generations who are willing to buy food from anywhere that is good will make a difference
in growth potential and the blurring lines
between foodservice segments, he noted.

One thing that won't blur is Maverik's sense of identity.
Having transformed itself into something separate and
distinct from the usual convenience store and c-store food
program, Green believes the most important lesson c-store
operators can learn is not to be afraid to define themselves.
Even though it's easier said than done, the results are well
worth it.
"You have to decide who you are and what you're going to
do," he said. "And go after it." CSN

THE CHEF'S PERSPECTIVE
With a background in fine dining, Chef Kyle Lore brings a different mindset to Maverik
where the creativity comes in," Lore
said. "You have to really tear apart
processes to develop something that
can be successfully executed in our
environment, consistently, and have a
high level of quality."
Part of his duties involved going through
all of the ingredients Maverik used in
order to identify those that were not
up to the standard they wanted to set,
as well as those that could be used to
compete with best-in-class convenience
stores and higher end quick-service
restaurants. From there, the foodservice
team explored pricing and samples.

Nothing Chef Kyle Lore's traditional
apprenticeship or his following years
working in fine dining could have led
him to believe that he would enter the
convenience store industry and help
spearhead a culinary transformation.
But the opportunity came along at the
right time, he told Convenience Store
News. Maverik needed a new corporate
chef and Lore was seeking work hours
that were a better fit to spend time
with his children.
During his interview, Maverik's Director of Foodservice Rich Green questioned Lore on whether the lower level
of creativity would be a dealbreaker
for him. Yet Lore has found that he
can still be creative by tackling the
challenges of reimagining a foodservice program with limited resources
in terms of physical space, equipment
and entry-level employees.
"How to design things that can be
produced in that environment yet have
a really good fresh offering - that's

44 Convenience Store News C S N E W S . c o m

"We quickly realized that in our market,
the customer's resistance to waiting
was very short," he said, explaining that
customers had been trained to expect
the speed of grab-and-go items. Their
standards for speed don't go away even
when choosing a made-to-order product.
This prompted Maverik to focus on
quality items that could be prepared
quickly and consistently, such as street
tacos. It was also able to identify
third-party purveyors that were willing
to take a leap of faith on the research
and development process. This allowed
Maverik to negotiate good margins
based on volume and growth.
"It's a constant exploration," Lore said
of the process of coming up with new
offerings. Using limited-time offers
(LTOs) and category innovation to
attract customers enables Maverik to
grow its foodservice program without
undercutting itself with too many
discounts or overly low pricing. This
means Lore is always working on some
stage of a possible new product.

Some of the improvements Lore has
overseen are less dramatic, but still
resulted in positive change. The company used to buy frozen dough pucks
for its cookie program. To avoid the
additives and shelf extenders that
Lore says prevents frozen cookies
from being truly premium, they developed a cookie base that is simple but
similar to what someone might bake
at home.
While there are ways to do more with
less, from Lore's perspective, retailers
that want to improve their foodservice
program must invest in it.
"They need to commit to the labor
attached. So many convenience stores
try to have the food executed by the
same person doing the cash wrap," he
said. "That is so limiting - you'll never
get anywhere with it."
It isn't that food preparation is too
complicated for floor staff to learn, but
rather that it is too difficult to multitask,
according to Lore. By committing to
having employees who are only there
to work in foodservice and training
them properly, c-stores will see better
results and less turnover.
He also advises c-store operators
to look to higher-end QSRs as their
foodservice peers and compete with
them on price and quality, as opposed
to value-focused fast-food chains.
"Why try to compete with McDonald's
on McDonald's food? That's a losing
game," he said. "The only thing to do
is differentiate yourself. Offer your
products and sell them at a price you
can make money on."


http://www.CSNEWS.com

Table of Contents for the Digital Edition of Convenience Store News - May 2018

Contents
Convenience Store News - May 2018 - Cover1
Convenience Store News - May 2018 - Cover2
Convenience Store News - May 2018 - 3
Convenience Store News - May 2018 - 4
Convenience Store News - May 2018 - 5
Convenience Store News - May 2018 - 6
Convenience Store News - May 2018 - 7
Convenience Store News - May 2018 - Contents
Convenience Store News - May 2018 - 9
Convenience Store News - May 2018 - 10
Convenience Store News - May 2018 - 11
Convenience Store News - May 2018 - 12
Convenience Store News - May 2018 - 13
Convenience Store News - May 2018 - 14
Convenience Store News - May 2018 - 15
Convenience Store News - May 2018 - 16
Convenience Store News - May 2018 - 17
Convenience Store News - May 2018 - 18
Convenience Store News - May 2018 - 19
Convenience Store News - May 2018 - 20
Convenience Store News - May 2018 - 21
Convenience Store News - May 2018 - 22
Convenience Store News - May 2018 - 23
Convenience Store News - May 2018 - 24
Convenience Store News - May 2018 - 25
Convenience Store News - May 2018 - 26
Convenience Store News - May 2018 - 27
Convenience Store News - May 2018 - 28
Convenience Store News - May 2018 - 29
Convenience Store News - May 2018 - 30
Convenience Store News - May 2018 - 31
Convenience Store News - May 2018 - 32
Convenience Store News - May 2018 - 33
Convenience Store News - May 2018 - 34
Convenience Store News - May 2018 - 35
Convenience Store News - May 2018 - 36
Convenience Store News - May 2018 - 37
Convenience Store News - May 2018 - 38
Convenience Store News - May 2018 - 39
Convenience Store News - May 2018 - 40
Convenience Store News - May 2018 - 41
Convenience Store News - May 2018 - 42
Convenience Store News - May 2018 - 43
Convenience Store News - May 2018 - 44
Convenience Store News - May 2018 - 45
Convenience Store News - May 2018 - 46
Convenience Store News - May 2018 - 47
Convenience Store News - May 2018 - 48
Convenience Store News - May 2018 - 49
Convenience Store News - May 2018 - 50
Convenience Store News - May 2018 - 51
Convenience Store News - May 2018 - 52
Convenience Store News - May 2018 - 53
Convenience Store News - May 2018 - 54
Convenience Store News - May 2018 - 55
Convenience Store News - May 2018 - 56
Convenience Store News - May 2018 - 57
Convenience Store News - May 2018 - 58
Convenience Store News - May 2018 - 59
Convenience Store News - May 2018 - 60
Convenience Store News - May 2018 - 61
Convenience Store News - May 2018 - 62
Convenience Store News - May 2018 - 63
Convenience Store News - May 2018 - 64
Convenience Store News - May 2018 - 65
Convenience Store News - May 2018 - 66
Convenience Store News - May 2018 - 67
Convenience Store News - May 2018 - 68
Convenience Store News - May 2018 - 69
Convenience Store News - May 2018 - 70
Convenience Store News - May 2018 - 71
Convenience Store News - May 2018 - 72
Convenience Store News - May 2018 - 73
Convenience Store News - May 2018 - 74
Convenience Store News - May 2018 - 75
Convenience Store News - May 2018 - 76
Convenience Store News - May 2018 - 77
Convenience Store News - May 2018 - 78
Convenience Store News - May 2018 - 79
Convenience Store News - May 2018 - 80
Convenience Store News - May 2018 - 81
Convenience Store News - May 2018 - 82
Convenience Store News - May 2018 - 83
Convenience Store News - May 2018 - 84
Convenience Store News - May 2018 - 85
Convenience Store News - May 2018 - 86
Convenience Store News - May 2018 - Cover3
Convenience Store News - May 2018 - Cover4
Convenience Store News - May 2018 - U1
http://www.nxtbookMEDIA.com