Convenience Store News - May 2018 - 54

FOODSERVICE

What's Hot on C-store Menus?
A cheesy mash-up, Casey's Chicken Quesadilla Pizza scores with customers
CASEY'S GENERAL STORES
INC.'S Chicken Quesadilla

OPERATOR:
Casey's General Stores
ITEM TYPE: Limited-Time Offer
DATE: March 2018
PRICE: $13.99
That's our newest pizza flavor
combination, and we can't
wait for you to try it! Grilled
chicken, hand-cut green
peppers and onions, and a
cheesy quesadilla sauce all
come together to make this
bold new pizza flavor.

Pizza, with grilled chicken,
green peppers, onions and a
quesadilla sauce, fuses two
very popular food categories - American/Italian and
Mexican - and makes for
one unique and craveable
limited-time offer (LTO).

Just the Right Mix
of Unique & Familiar

A Pizza LTO With Brand Strength
With its high ranking for Draw and Purchase Intent, consumers showed they would want this concept specifically
from Casey's - a chain already well-established as a pizza
destination within c-store foodservice.

Even at Its Price, It's Marketable 
The only score that the Chicken Quesadilla Pizza takes a hit
on is Value (45th percentile). The pizza comes in a bit steep
with consumers at $13.99, but should show strength as an LTO
geared toward entire families or multiple eaters. In fact, women
and households with kids are more likely to try this item.

Convenience stores can
leverage menuing mashups to introduce unique
new flavors and combinations. While quesadillas
and pizza are not unique
to American menus
themselves, when mixed
together, consumers see it
as a very new and different
concept. According to
the Datassential SCORES
March survey, which measures consumer sentiment
in six key areas, the Chicken
Quesadilla Pizza scored
in the 96th percentile
for Uniqueness, Branded
Purchase Intent and Draw.
The simple concept clearly
resonates with what c-store
consumers desire in a pizza.

Datassential, a Chicago-based food and beverage industry research and consulting firm, brings clients real-world insights on flavor trends, foodservice and consumer packaged goods, globally.

54 Convenience Store News C S N E W S . c o m


http://www.CSNEWS.com

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