Convenience Store News - May 2018 - 59

Alliance Certified. 7-Eleven operates, franchises and/or licenses more than 60,000
stores in 17 countries, including 10,900 in
North America.

Promotional Lifts

On the supplier side, companies are working to keep pace with the c-store coffee
evolution. For instance, the demand for cold
brew - billed as a smoother, less acidic
coffee - inspired two industry suppliers,
JoeTap Inc. and Micro Matic, to partner up
on the development of "the first post-mix
nitro cold brew coffee dispenser solution for
high-volume service." Dubbed the "Barista,"
the companies say the unit delivers more
product per ounce of concentrate than any
other dispensing unit on the market.

This past November,
Des Moines, Iowa-based
Yesway celebrated the
debut of its Signature
Blends Coffee by offering customers Free Coffee Fridays during the
month of "Joe-vember."
Any-size coffee, available all day, was free
on Fridays that month.
Yesway also donated
free Signature Blends
Coffee to Iowa-based
veterans' organizations
and first-responder units

"This alone would offer a broader, more
profitable beverage/coffee program for
many chains," said Brian Van Holten,
creative brand manager at Micro Matic.
"When it comes to nitro coffee, we have
seen inconsistencies in the marketplace.
Adding nitrogen to a liquid is not as simple as carbonating it."

The c-store coffee elevation is apparent on the
promotional front, too.

The Yesway chain introduced its new Signature Blends
Coffee in November with a "Celebrate Joe-vember"
monthlong promotion.

throughout November.

A few months later, RaceTrac Petroleum Inc. started off
2018 by offering its "Crazy Good Coffee" in any size for
just $1 during the month of January, giving customers a
break after their holiday spending. The retailer's message

HAS CHANGED
FRESH NEW LOOK - SAME GREAT TASTE
AVA I L A B L E I N 2 F O R 99¢ , 2 F O R $ 1 . 4 9 A N D SAV E O N 2 P O U C H E S
F O R M O R E I N F O R M AT I O N C O N TA C T YO U R S W E D I S H M AT C H R E P R E S E N TAT I V E
8 0 0 -3 67-3 67 7 * C U STO M E R S E RV I C E @ S M N A .CO M

GAMECIGARS.COM
© 2018 SMCI Holding, Inc.


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Table of Contents for the Digital Edition of Convenience Store News - May 2018

Contents
Convenience Store News - May 2018 - Cover1
Convenience Store News - May 2018 - Cover2
Convenience Store News - May 2018 - 3
Convenience Store News - May 2018 - 4
Convenience Store News - May 2018 - 5
Convenience Store News - May 2018 - 6
Convenience Store News - May 2018 - 7
Convenience Store News - May 2018 - Contents
Convenience Store News - May 2018 - 9
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Convenience Store News - May 2018 - Cover3
Convenience Store News - May 2018 - Cover4
Convenience Store News - May 2018 - U1
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