Convenience Store News - May 2018 - 71

Spinx's Fresh On the Go foodservice menu includes multiple beverage options, from fountain drinks, to bean-to-cup coffee, to iced tea and lemonade.

love," Spinks expressed. "We're not a huge company, but
we continue to perfect our offers."

A Shiny Offer
Outside, the Moncks Corner site is home to Spinx's first
express tunnel car wash, Ride 'N' Shine, which opened Feb.
15 of this year. Each Ride 'N' Shine wash uses environmentally
conscious water reclamation systems and eco-friendly chemicals, as well as advanced technology that gives customers
the best wash for their budget, according to the retailer.
The system utilizes a 3-D scan of each vehicle to precisely
target soap and high-pressure water based on the size and
shape for the most accurate clean. The new tunnel wash is
also equipped with specially engineered blowers to achieve
a drier vehicle while conserving energy.
Ride 'N' Shine operates off a RFID tag, so car wash club
members can pull up and drive right through. It was built
with two lanes: one for cash/credit/debit users and one for
members of the car wash club. Memberships sell for $39.95
for unlimited washes per month. So far, more than 230
memberships have been sold, according to Spinks.
"We're so excited to open our first Ride 'N' Shine tunnel
car wash. While all car washes may appear to be the same,
our new tunnel wash sets us apart from the competition,
and our trained staff and high-tech equipment will deliver
a great experience and quick, thorough car washes to our

customers," the chairman commented.
The Ride 'N' Shine car wash is open 8 a.m. to 8 p.m.
Monday through Saturday, and from 9 a.m. to 9 p.m. on
Sunday. Members of the Spinx Xtras rewards program
can earn fuel discounts when they buy a car wash. The
Moncks Corner store is Spinx's first to offer E15 fuel as
well. At the 18 pumps, drivers also find 87, 89 and 93
octane, E85 and diesel. Customers can pay at the pump
with cash, credit or debit.
At the time of Ride 'N' Shine's opening, the company
announced it would be the first of many tunnel car washes
it plans to open. According to Spinks, the chain will continue to measure the car wash element and evaluate what
impact it has on the retailer's overall offer. Forty-six of
Spinx's 79 locations currently include a car wash.
"...It's definitely one of the elements that I believe is going
to help us in the future diversify our offer, so we're not so
dependent on petroleum profitability and its contribution
as we have been historically," Spinks explained.
As for opening additional stores of this size, the Spinx
founder notes that a c-store complex of this size is not the
"end all be all, but it better [be] pretty close."
"The bigger the locations, the more footprint, and in
Charleston and other areas, the real estate is in high
demand and that means costs are rising. I'm satisfied that
we've evolved but, at this time, it's the best we can do and
we'll see if it proves to be the only way to go forward,"
Spinks said.
"Successful companies, whether they be a McDonald's or
others in the c-store industry, that have a proven concept
continue to build on [that concept]. This will be our fifth- or
sixth-generation store, so this concept has got to take us a
long way down the road," he added.

Ride 'N' Shine is the retailer's first express tunnel car wash.

No matter the size, Spinx continues to find Charleston "a
very good place to grow," so the company will focus on
growth in this area for the next two years at least. Originally, the company planned to build 15 stores in Charleston,
but has since doubled that number to 30 since it has found
"so much success already," Spinks shared. CSN

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