Convenience Store News - July 2018 - 22

INDUSTRY
ROUNDUP

Supplier
Tidbits

Altria Group Inc.
unveiled a new
company structure
that forms two
divisions: core tobacco and innovative
tobacco products. Another key component of the new structure is the creation
of a chief growth officer position.

Tyson Foods Inc.'s
Tyson Innovation
Lab launched its first
brand, ¡Yappah!, on May
31. Protein Crisps, the
first product, is made
using rescued and
upcycled vegetables, as well as grain-based ingredients.

PepsiCo Inc. will
expand its betterfor-you snack
portfolio through
an agreement
to acquire Bare
Foods Co., which
does business as
Bare Snacks.

The Hershey Co. celebrated
the launch of Reese's Outrageous Bars by surprising the
brand's biggest fans. Initiatives
included creating a Reese's
oasis in one fan's backyard
and delivering a Reese's Egg wedding cake.

This transaction will further
PepsiCo's "Performance
with Purpose" vision to offer
consumers more positive
nutrition options.

Heineken signed a
marketing alliance with
Live Nation. Under the
multiyear pact, the
Starplex Pavilion in
Dallas will be renamed
Dos Equis Pavilion.

22 Convenience Store News C S N E W S . c o m

Seattle Seahawks three-time
All-Pro linebacker Bobby
Wagner is the new face of
the Oberto Beef Jerky brand.
He will star in a TV campaign
and be featured in digital and
social content programming,
point-of-sale materials, and print and radio advertisements.


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Table of Contents for the Digital Edition of Convenience Store News - July 2018

Contents
Convenience Store News - July 2018 - Intro
Convenience Store News - July 2018 - Cover1
Convenience Store News - July 2018 - Cover2
Convenience Store News - July 2018 - 3
Convenience Store News - July 2018 - 4
Convenience Store News - July 2018 - 5
Convenience Store News - July 2018 - Contents
Convenience Store News - July 2018 - 7
Convenience Store News - July 2018 - 8
Convenience Store News - July 2018 - 9
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Convenience Store News - July 2018 - Cover3
Convenience Store News - July 2018 - Cover4
Convenience Store News - July 2018 - U1
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