Convenience Store News - July 2018 - 66
Wills told Convenience Store News that the
retailer will work on redeveloping legacy
sites for modernization. Additionally, new
stores will feature a selection of elements
from the Chesterfield County store, with
decisions being made based on each store's
size and location.
The Richmond market will remain a focal
point for Dash In, as the retailer is currently
active in looking for more real estate. Within
two years, Wills anticipates that Dash In will
have another three or four locations in the
Photo by John Magor Photography
"The best part of the Dash In brand is that
regardless of location, we work to create
meaningful, personalized experiences
that enrich our customers' lives," he said.
"That's one way we feel like we can set
ourselves apart and differentiate from the
competition of some of the other regional
and national brands that don't go to that
level of personalization."
"This is our approach for all markets because
we think to have any sort of scale, you need to
have at least a half-dozen stores for that sound
awareness and equity," he concluded.
This Dash In store marks
the chain's 38th location
with a car wash.
Dash In operates more than 50 stores throughout Maryland, Virginia and Delaware. CSN
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2018 issue, we are excited to unveil
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a fresh update to the look and feel
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Industry's Favorite Magazine
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