Progressive Grocer - August 2017 - 102

Equipment & Design

Lighting

Light Switch
LED is becoming the new norm for supermarket lighting.
By Bob Ingram

T

FINE tuNED
Simply Fresh by
McCaffrey's uses
LED lighting to
highlight various
store areas.

hose that don't have it now, will.
LED lighting is the new reality for
food retailers because of its efficiency, sustainability and profitability.
"LED lighting in cooler freezers is nothing new anymore, and most brands
have converted," affirms Bryan Warner, VP of
national accounts at MaxLite, in West Caldwell,
N.J. "Other areas experiencing growth are LED
track lighting and aisle lighting. This is due to the
sensitivity of the margins below the track lights on
products, and the lack of heat signature over items
such as fruits and vegetables. LED operates much
cooler, helping to extend produce shelf life, and
lighting to enhance color has also improved."
According to Warner, LED lumen efficiencies
have progressed to the point where the cost is going
down and the performance increasing for general
lighting such as aisles and high bays. ROIs are
within acceptable ranges, and rebates are helping to
speed up LED acceptance, he adds.
The MaxLite LED High Bay Pendant is one of
the company's most popular supermarket products,
Warner notes, because of its premium aesthetic,
high quality of light, and 100,000-hour life.
The future will see lighting with smart controls, wireless communication, data gathering
and movement trends to drive marketing to a new
level, he predicts: "The sky is the limit from a
technology standpoint."

Reinventing the Shopping Experience
Karen Gough, VP of retail lighting systems and
services at Philips Lighting, in Somerset, N.J., says
that retailers can save up to 80 percent in lighting energy costs with Philips LED products when
coupled with connected lighting controls like
Philips StoreWise.
"Beyond savings," Gough asserts, "light can also
help supermarkets reinvent the shopping experience. The connected LED lighting systems can
help create different environments within the store
by varying lighting levels and creating scenes that
encourage shopper flow and interaction in a space.
Gough points out that conversion to LED presents
"a tremendous retrofit opportunity," adding that products like Philips Day-Brite LBX Linear Suspended
Highbay provide a versatile and efficient replacement
for traditional fluorescent and metal high bay fixtures,
with many optic options allowing the use of the same
fixture in the front and back of the store.
She further notes that the Philips InstantFit
LED family of linear replacement lamps provides
conversion to LED with savings and extended longevity to offer a quick payback, while the plug-andplay installation reduces labor and installation costs.
Innovations in visible light communication
(VLC) can provide mobile phoneservices like a map
pinpointing shoppers' locations, as well as every item
on a shopping list, or delivering a mobile coupon or
recipes in a particular aisle, according to Gough.
"But VLC-enabled services can also be deployed
to store staff to improve productivity and enhance
profitability," she concludes.
Waste Not
Jerri Traflet, manager of Current by GE's Retail
Channel, in Boston, says that "the value of LED
investments goes beyond energy savings. Today,
grocers are leveraging LED retrofits and new store
builds to create infrastructure platforms that can
enhance business performance."
As an example of this, Sainsbury's brought in
Current by GE to upgrade 250,000 LED fixtures
across 450 stores to reduce lighting energy consumption by 58 percent, the largest project of its
kind in the United Kingdom.
The impact of intelligent lighting solutions,
Traflet notes, will support reductions in supermarket food waste and spoilage, as Current uses an

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| Progressive Grocer | Ahead of What's Next | August 2017



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
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