Progressive Grocer - August 2017 - 16

Front End
Market Intelligence By The Numbers
Shelf
Stoppers

Frozen
Vegetables
Shelf Stoppers

Basket Drivers

TOTAL FROZEN VEGETABLE SALES REACHED
$2.97
BILLION IN
THE PAST YEAR
Nonfood
Grocery
(52 weeks ending April 2, 2016)

Sales (millions)

Top Nonfood Departments by
$ Growth vs. Previous Year

$ % Change YA

Latest 52 Wks YA W/E 07/02/16

Latest 52 Wks W/E 07/01/17

Latest
52 Wks YA W/E 07/02/16

Latest
52 Wks W/E 07/01/17

Among the various nonfood
departments, which
commands the largest
basket size (average spend
per trip) in conventional
store channels like grocery,
mass merch, etc.?

Department/Category

Health Care

$42,715,853,601

$43,835,598,713

4.3%

2.6%

Pet Care

20,166,970,757

20,408,874,058

1.8

1.2

Household Care

57,782,661,361

58,090,001,002

2.2

0.5

Personal Care

42,991,173,146

42,934,675,376

1.7

-0.1

Beauty Care

16,575,065,435

16,358,530,570

1.9

-1.3

Sales (millions)

$ % Change YA

Latest 52 Wks YA W/E 07/02/16

Latest 52 Wks W/E 07/01/17

Latest
52 Wks YA W/E 07/02/16

Latest
52 Wks W/E 07/01/17

Vitamins and Supplements

$9,006,590,930

$9,417,132,263

6.2%

4.6%

Upper-respiratory Medicine

8,111,658,552

8,467,695,402

3.7

4.4

Pain Relief

4,776,142,780

4,937,362,504

2.8

3.4

Stomach-Upper G.I.

4,010,219,051

3,982,413,071

1.1

-0.7

Nutritional

3,697,904,580

3,801,136,378

9.9

2.8

A Look Within Health Care:
Top Categories by $ Sales
Category

Total U.S. - all outlets combined, plus convenience stores - includes grocery stores, drug stores, mass
merchandisers, convenience stores, select dollar stores, select warehouse clubs and military commissaries (DeCA)

"At a total market level, growth has been hard to come by, with contractions in center
store edibles like frozen foods and dairy at the forefront. That said, many nonfood focal
points have been sources of positivity in stores this year. Health and household care are
two examples of this, growing at 2.6 percent and 1 percent, respectively. The healthy halo
driving performance in fresh prepared foods may be extending into how consumers can
healthfully
cleanCONSUMERS
and care for their loved
ones at home.
The impressive
performance of
WHEN
ARE
EATING
FROZEN
BROCCOLI?
vitamins and supplements - up 5 percent in dollar sales - would suggest nothing less."
VP Consumer
Broccoli as an ingredient is most commonly
Frozen broccoli-Jordan
is mostRost,
often
used in Insights
a side
consumed at dinner, followed by lunch.
dish, followed by as a main entrée.

Spotlight on Frozen Broccoli
Demographics

3%
Household size has an impact on purchasing when it comes to nonfood departments like
household care, personal care and beauty care. The largest households (five-plus mem9%
bers) are spending more than their expected share on these departments - 24 percent
more on beauty care, 25 percent more on household care and an impressive 49 percent
more on personal care. Another trend worth noting is the dynamics of pet care across
various ethnicities.
Both African-American and Asian households
underindex
OCCASION
MEAL
ITEM in pet care
purchasing (spending 60 percent and 51 percent less than expected, respectively).
29%
TYPE
CLASS
62%
35%
61%

Cross-merchandising Candidates
Nuts
Medications,
Remedies
Aids
DINNER
LUNCH and Health
OTHER
Coffee
Household Supplies
Butter and Margarine

Cough and Cold Remedies
OralSIDE
Hygiene
DISH
MAIN ENTRÉE
Stationery and School Supplies
Fresh Produce
Ice Cream

Source: Nielsen

16

| Progressive Grocer | Ahead of What's Next | August 2017

OTHER

The average American
household spends:
Consumers
chose

frozen broccoli over
alternatives for
a variety of reasons:

12%
$15.79
because it's

per trip on pet care
quick and easy

10%

because it tastes
great

$13.83

per trip on health care

9%

because it's
healthy and nutritious

8%
$10.60

because it's low in
per trip
on sugar
calories,
fat and
household care

Source: Nielsen Homescan, Total U.S.,
52 weeks ending May 27, 2017



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
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Progressive Grocer - August 2017 - BB5
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