Progressive Grocer - August 2017 - 24

Store of the Month

Lowes Foods

Simpsonville, S.C.

T

his chant, following a clanging
bell, echoes throughout the store,
enticing shoppers to follow the
sound, and the aroma, to the
bakery counter along the perimeter of the Lowes Foods supermarket in Simpsonville, S.C., one
of the newest locations among
the Winston-Salem, N.C.-based
chain's nearly 100 stores.
Not far away, a visiting group of
grade-schoolers stops by The Cakery to
sample the luscious frosting and play
the musical chairs-inspired cakewalk
game for a chance to win their own
cake square to take home.
Meanwhile, an animatronic poultrythemed chandelier suddenly comes to
life, its "Cock-a-doodle-doo" summoning store associates to break into a
chicken dance to celebrate the latest fresh
batch of chicken to come out of the oven.
Many grocery retailers talk about experiential shopping, but few deliver the level of
interactivity that Lowes does, bold examples
of food theater that entice folks to visit the
store and bring the young'uns rather than sit
at home and order groceries online - which
Lowes also provides, if you're not in the mood
for breakfast, lunch or dinner and a show.
"It's all about 'retail-tainment' - the experience," the company's president, Tim Lowe,
says during a visit to the store near Greenville.
First and foremost is the food. "It has to be
quality," Lowe says, explaining the banner's
200 percent refund-and-replace guarantee
on all items. "And we want it to be fun."
The Simpsonville store is the first of

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| Progressive Grocer | August 2017



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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