Progressive Grocer - August 2017 - 36

Store of the Month

Lowes Foods, Simpsonville, S.C.

rolling out the
dough
Breadcrumb
creates hearty
loaves of fresh
bread, some of
which is wheeled
up front to tempt
shoppers.

Continued from page 30

Lowe says. "Why do we do crazy
things? It's a celebration, and it
gives people permission to try something new. It's a
chance for us to interact with them."
One of Lowes' newest solutions, found at the
meat counter, is Ready. Chef. Go! Launched this
past spring, the oven-ready bags of chicken, beef or
pork with vegetables, which also can be prepared in
the microwave or on the grill, are "taking off like

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wildfire," Lowe says. "It's a quick meal solution, and
it's all put together right here."
The offering is another way of making life easier
for customers, for whom Lowes openly expresses its
gratitude in myriad ways, such as walking meat orders around to customers, rather than handing them
over the counter. "It's a gesture of openness," Lowe
says. "It's saying 'thank you' to the customers."

Staying Fresh
Lowes' efforts to up its game on shopper engagement have paid off; response from the community
has been overwhelmingly positive. "We've been
welcomed into the community by local vendors,
leaders and neighbors," George says. "Prior to entering the market, we held a vendor fair to invite local
producers to share their products with us. We also
partnered with the chamber of commerce to host a
dinner called Eat Like a Local."
Additionally, the grocer sends gift boxes
directly to the homes of area residents, filled with
locally made products and Lowes signature items.
Local vendors are also invited to demo their
products at Lowes stores, another foot in the door
toward getting on shelf.
"We have a commitment to supporting our local
vendor partners," notes Jason Ramsey, VP of center
store. "This means thinking differently about community outreach and finding those unique, local,
family-owned businesses that have a passion for what
they do. We have a long history of helping these vendors reach a broader audience through our stores and
our wholesale team. Altogether, we can help a local
vendor reach over 450 retail stores in 12 states."
As the retailer declares on its website, "You can't
fake local," and that goes for all 2,500 local products
available in every one of its stores.
Admittedly, some suppliers may be challenged to keep up with Lowes' pace of innovation. "We continue to work together with our


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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