Progressive Grocer - August 2017 - 37

vendors to ensure they are engaged in the earlijust the best grocer - the best retailer overall.
est ideation phases of our new concepts," Van
Ask people where they want to go, we want Lowes
Parys says. "Looking at SausageWorks, just the
Foods to be at the top of their list." PG
flavor profiles for 54 unique sausages was a huge
undertaking that takes test batching and formuLearn more about Lowes Foods and its
lation changes to ensure it's just right before our
new Simpsonville, S.C., supermarket at
guests ever taste their first bite."
progressivegrocer.com/lowesfoods.
The Greenville region is significant to the company's growth strategy for two reasons,
George explains: "First, this was the
first new market that we entered with
our newly developed concepts, without
the history of being a standard supermarket. Second, this was the first location where we were able to bring the
concepts - our Originals - around
the perimeter of the store."
By all accounts, the strategy is having the intended effect; the challenge
will be to maintain the level of quality
and service to continually overdeliver
on shoppers' expectations.
"Certainly, there is nothing more
exciting than opening a new store,"
says Mike Clawson, SVP of operations. "As you can expect, this brings
a great deal of work and anticipation.
In each case we bring our guest -
whether a new one who has never
experienced a Lowes food store, or a
longtime shopper - something new.
The World Standard
For Destratification
But the words that make us the happiest are when we hear that something
is different, not just the new paint and
equipment, but our people.
"We spend a considerable amount of
time coaching and training friendliness,
and the idea that everyone has a part to
play in the show," he continues. "When
we see it happen, we know it was worth
Airius fans help retailers turn
the effort. Of course, the biggest challenge is continuing to invest in differ"Can you tell the manager it's cold?" into
entiated experiences to keep us fresh in
"Can you tell the manager it's crowded?"
the eyes of our guests over time."
The southeastern United States has
become a highly competitive grocery
market, with German hard-discounter
We move hot air from the ceiling to the
Lidl the latest to tread on territory
floor, where your customers are.
held by Lowes as well as Aldi, Bi-Lo,
Kroger's Harris Teeter, Publix and
Walmart, among others.
But Lowe says he worries less about
That's why we're a trusted partner in
the competition than he does about
building a better shopper experience.
pleasing Lowes' customers.
"The goal is to be the best retailer
in America - that's what drives us,"
he asserts. "We won't stop until we've
Read more at: airiusfans.com/retail-17
303.772.2633
built the best retail environment, not

NO
LOITERING

YOUR COLD AISLES ARE
ABOUT TO GET CROWDED.

August 2017 | progressivegrocer.com |

37


http://www.progressivegrocer.com/lowesfoods http://www.airiusfans.com/retail-17 http://www.progressivegrocer.com/

Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - Cover3
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