Progressive Grocer - August 2017 - 57

B:11"

S:10"

T:10.75"

Breakfast foods move
beyond a single daypart and
compete with a host of other
products in innovation
and format.
By Lynn Petrak

reakfast is on the move. These
days, it's an all-day way of
eating, as people spoon cereal,
toss a muffin into a backpack,
pick up an egg-cheese-andveggie burrito or crank up the
juicer at virtually any time.
Industry insights back up
the notion that as the clock has
opened up for once-morningonly meals, the timing is right for new ways of developing
and selling breakfast foods and beverages, both in packaged
products and in supermarket-prepared meals. According to
the NPD Group, based in Port Washington, N.Y., the consumption of breakfast and morning snacks at home and away

from home will grow 5 percent through 2019, outpacing the
expected overall population growth of 4 percent.
In its 2016 "What's for Breakfast" report, Chicago-based
research firm Mintel found that consumers were open to the
idea of breakfast foods for lunch and dinner. Earlier this year,
Forbes magazine listed "Breakfast, updated" as one of the top
five food trends for 2017, a trend that encompasses all-day
breakfast as well as different and trendy breakfast foods.
Phil Lempert, author and speaker at SupermarketGuru.
com, says that the expansion of breakfast stems from a
variety of lifestyle shifts. "Not only have people changed the
model of working from 9 to 5 and are now working all day,
but breakfast foods - in particular, egg dishes - are easy
and relatively inexpensive," he points out. "That appeals to
Millennials, who like to customize and like value."
August 2017 | progressivegrocer.com |

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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - Cover3
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