Progressive Grocer - August 2017 - 60

"Convenience is likely the most important attribute consumers want from
their grocery store when it comes to breakfast products, especially if it will
rival weekday on-the-go options," observes Sarah Schmansky, director at
Chicago-based Nielsen Fresh. "However, variety in the assortment, including a little bit of indulgence for weekend breakfast occasions, while having
healthful options for during the week, is also important."
To be sure, many supermarkets tout breakfast offerings in their in-store
cafés, hot-food bars and grocerants.
Roche Bros. stores, in the Boston area, offer breakfast foods like egg
dishes, in addition to lunch and dinner items. Many Whole Foods Market
locations set out breakfast dishes with a natural, organic or better-for-you
twist. The breakfast menu at a Lunds & Byerlys store in Roseville, Minn.,
offers diner-like items with an upscale flair, such as Irish oat pancakes and
a Smokehouse Scramble consisting of eggs, hash browns, sautéed onions,
mushrooms and wild-rice sausage with hollandaise sauce, along with beverages like a morning mimosa. That store also has a special senior menu with
smaller portions and prices.
According to Lempert, having ready-to-eat breakfast foods in grocerants or
other parts of the store is a way to maximize sales and kick off a profitable day.
"I think grocerants need to look at expanding beyond having Starbucks and
Caribou Coffee, and really promoting breakfast in those areas," he advises.
Bill Bishop, chief architect at consulting firm Brick Meets Click, in
Barrington, Ill., says that there's a host of merchandising opportunities for
prepared breakfast foods at supermarkets, including items that can be eaten
beyond the morning hours. "You have
to think about what physical changes
you can make in the store to be
prepared to make the breakfast
experience top of mind," he
observes. "If you're going to
major in breakfast, it can be 7
to 10 a.m., but how do you pull
back from that for people who
come in the store later in the
day? I think that we'll see
more flexibility in the dayparts,
and everyone who sells food for

60

| Progressive Grocer | Ahead of What's Next | August 2017


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
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