Progressive Grocer - August 2017 - 67

package that evokes a milk carton; among its offerings is an Organic Purple Corn Flakes cereal made
with 100 percent organic, non-GMO purple corn
from Minnesota, organic cane sugar from Florida
and sea salt from the San Francisco Bay.
In addition to cereal, other recent product
launches support the idea that better-for-you
breakfast foods are in shoppers' sights
across a variety of product types.
Ozery Bakery, based in Vaughan,
Ontario, offers Morning Rounds,
toastable fruit-and-grain breakfast
breads that are non-GMO, lower
in sodium, vegan, and fat-, nut- and
dairy-free. "We looked at the bagel,
English muffin and crumpet category,
and didn't see a lot of innovation there. These
Morning Rounds are portable and convenient,
and you can have them toasted with butter, cream
cheese or nut butter, or just as is, because they are
infused with fruit," explains Paul Vlahos, VP of
sales, adding that a 70-calorie version was recently
added to the line. Later this year, Ozery aims to
shake up the market again with a vegan brioche.
Even basic American flapjacks are getting a
healthy makeover. Bob's Red Mill Natural Foods,
based in Milwaukie, Ore., recently added protein
pancake and waffle mix and Paleo pancake and
waffle mix, both of which are high in protein. Fur-

ther, Pamela's Products, in Ukiah, Calif., has come
out with five sprouted-grain pancake mixes.
In addition to smaller and boutique brands,
established brands are switching things up when
it comes to better-for-you profiles. Chicago-based
Conagra Brands is introducing a line of Marie Callender's loaf cakes, made with no artificial flavors
or preservatives. "Consumers have told us that what
they really want is an easy, convenient solution for
baked goods that taste just like homemade and are
made with the same basic ingredients that they
can find in their own pantry," says Casey Richards,
brand director.

Grocerants
need to look
at expanding
New and Notable
The changing nature of morning meal consumption beyond having
- increasingly on the go or packed to go - has led Starbucks and
to new product development and competition from Caribou Coffee,
other types of food products. An early 2017 report
and really
from London-based Euromonitor, with U.S. offices promoting
in Chicago, noted that busy consumers are eschew- breakfast in
ing sit-down breakfasts for portable snacks such as
those areas."
snack/nutrition bars, muesli and Greek yogurt.
Meanwhile, globally inspired ingredients are
lending fresh flavors to breakfast fare. In its latest
report on breakfast trends, the Chicago-based
American Egg Board highlighted the influence
of Asian flavors on breakfast items, noting that
Millennials and Generation Z consumers enjoy
Asian products like sriracha, fermented foods and
chili sauces that work well with classic breakfast
comfort foods. "Many common breakfast foods
- like eggs - offer a mild flavor base to layer on
the salty, tangy and spicy flavors of Asian cuisine,"
remarks John Howeth, the board's SVP, foodservice and egg product marketing.

-Phil Lempert,
SupermarketGuru.com

August 2017 | progressivegrocer.com |

67


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - Cover3
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