Progressive Grocer - August 2017 - 76

Fresh Food

Nearly half of
our consumers
enjoy pistachios
during sports."
-Adam Cooper,
The Wonderful Co.

Fall Produce Preview

on the next phase of growth in online
grocery and take on Amazon." The
report, released prior to Amazon's
bid to purchase Whole Foods
Market, ranked the Austin,
Texas-based natural grocer at
the bottom of the list.
Citi Research considered profitability, brick-and-mortar pricing,
online pricing, exposure to Seattlebased Amazon and early-adopter advantage in its analysis.
Consumer spend on online grocery shopping could reach $100 billion by 2025, according to
the initial findings of the "Digitally Engaged Food
Shopper" study from Food Marketing Institute and
Nielsen, released earlier this year.
The study further found that "within the next
decade, online food shopping will reach maturation
in the U.S., far faster than other industries that have
come online before."

Sporty Sales
With an eye to this burgeoning market and an
understanding of how consumers - particularly

Millennials - shop today, The Wonderful Co.,
in Los Angeles, has heightened its investment in
digital marketing.
This fall, Wonderful Pistachios is making its
largest digital investment ever, in tandem with
in-store sports-inspired point-of-sale materials, and
television spots during NFL games on Sunday and
Monday. Healthful snacking with personality is a
core theme of the campaign.
"Nearly half of our consumers enjoy pistachios
during sports," notes Adam Cooper, VP, marketing

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76

| Progressive Grocer | Ahead of What's Next | August 2017


http://www.masonways.com

Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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