Progressive Grocer - August 2017 - 80

Fresh Food

Digital is a
great channel
for video,
because a
consumer
shopping from
the comfort of
his or her home
is likely to be
more relaxed
and captive
than someone
in a hurry at
the store."
-megan Schulz,
Guimarra Cos.

Fall Produce Preview

plains. Guimarra has created several persimmon recipes that can be highlighted
in store or online to generate excitement
about the category.
"Without a doubt, Millennials are
connected to social media," asserts Jacob
Shafer, senior marketing and communications specialist for Mann Packing Co., in
appLe empire
Salinas, Calif. "More importantly, they
New York apple
are using it as their primary source to find
growers are focused
and hear about products, special deals and
on flavor.
shopping news/trends."
Mann's recently launched a redesigned
website with a new recipe format and
product locator. The company has found that recipe
dent and CEO Cynthia Haskins. "Consumers
searches drive consumers to its site. It plans to reguare excited about apples again!"
larly update the site with new recipes and more.
Flavorful new varieties and old favorites alike are
contributing to the resurgence. "New York state and
Cornell University lead the industry in new variety
Local Flavors
innovation," says Haskins. Cornell has introduced
The New York Apple Association (NYAA), in Vicsuch new varieties as RubyFrost and SnapDragon,
tor, N.Y., is encouraging retailers to focus on flavor
both of which can be grown only in New York state.
and buying local this fall.
As local remains the hottest trend in food, New
"This is a very exciting time to be involved
York apple growers hope that area grocers will capiin the apple industry, as the category is undertalize on the fruit's homegrown appeal.
going a renaissance," enthuses NYAA Presi-

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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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