Progressive Grocer - August 2017 - 82

Fresh Food

We see
tremendous
opportunity
for avocados
across all
channels,
including
ecommerce."
-Alejandro Gavito,
Hass Avocado Board

82

Fall Produce Preview

"New York state has the market advantage of
being in the backyard of New York City, the largest
consumer market in the country, and within a day's
drive of every major market on the East Coast,"
notes Haskins.
Grocers seeking to increase sales of New
York-grown apples can turn to the NYAA
and its custom marketing programs that are
designed to meet the needs of individual
retailers. "Our toolbox includes both 'hightouch' and 'high-tech' support, from demos
to point-of-sale promotions to print advertising and digital coupons," adds Haskins.
While she says that building harvest displays
with fresh apples and apple cider is a great way to
highlight the flavors of fall, the NYAA has developed a host of merchandising and promotional ideas
for grocers that are available through its YouTube
channel, NewYorkApples1.
"Looking beyond the fall, we would love to see
the market keeping a spotlight on New York state
apples for as long as we've got fruit in the marketplace," urges Haskins. While New York growers
and packers can typically supply fruit for three
seasons, most grocers focus on apples in the fall.

| Progressive Grocer | Ahead of What's Next | August 2017

Fall Forward
The avocado category is also ripe with opportunity
this fall and beyond. Grocers that build on the
momentum of peak-season sales can help drive
purchases through the end of the year.
According to the Hass Avocado Board's (HAB)
"Shopper Segmentation Study: Using Shopper
Insights to Drive Retail Sales of Hass Avocados,"
household avocado purchases are highest in Q3 and
dip to a quarterly low in Q4.


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
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Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
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Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
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Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
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Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
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Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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