Progressive Grocer - August 2017 - 84

Fresh Food

The product
stands out on
shelf, offers
exceptional
versatility, and
can be served
on its own or
incorporated
into dishes
like salads,
smoothies or
other meals."
Jacob Shafer,
Mann Packing Co.

84

Fall Produce Preview

What's more, 3 percent of "super heavy" user
households and 7 percent of "heavy" user households
drop out of the avocado category altogether in Q4.
"Finding ways to keep these influential shoppers
interested in avocados during Q4 has huge potential," says Alejandro Gavito, HAB category data
and research manager.
Strategic marketing that leverages the seasonality
and quality of the fruit is key in store. Taking a dual
in-store and online approach also shows promise.
Another recently released study from Mission Viejo, Calif.-based HAB, "Avocado Category
Channel Overview," reveals that despite competition
from emerging channels, 73 percent of all avocado
purchases (in dollars) were still made in traditional
brick-and-mortar grocery stores in 2016. The study
also found, however, that many households are shopping for avocados in more than one channel.
"Avocados play a very prominent and important
role in fresh produce departments," asserts Gavito,
"and, with the growing popularity of fresh avocados
in the U.S., avocados are becoming available in an
increasing number of retail outlets and formats. We
see tremendous opportunity for avocados across all
channels, including ecommerce."

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Colorful and Convenient Organics
Mann's recently expanded its organic line with the
addition of Organic Green Beans, Organic Cauliflower Florets and Organic Super Blend, featuring
kale, colored carrots, green cabbage and broccoli.
"The product stands out on shelf, offers exceptional versatility, and can be served on its own or

7/13/17 10:11 PM


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - DF1
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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