Progressive Grocer - August 2017 - 86

Fresh Food

Organic is
definitely where
the growth is."
-Alex Jackson
Berkley, Frieda's

Fall Produce Preview

incorporated into dishes like salads, smoothies or
other meals," notes Shafer.
To capture the shopper's attention in store, Shafer recommends creating "destination categories" to
help consumers find innovative products.
The specialty produce experts at Frieda's Inc., in
Los Alamitos, Calif., predict that purple and organic
will reign supreme in produce departments this fall.
"Our focus this fall is on Stokes Purple Sweet
Potatoes, both organic and traditional," says

Frieda's Alex Jackson Berkley, adding, "Organic is
definitely where the growth is."
Frieda's exclusive Stokes grower is planting
about 10 percent more organic Stokes
Purple Sweet Potatoes (in
pounds) each year. The company expects the growth in
organic to continue.
The well-touted health
benefits of purple produce
in general, and Stokes Sweet
Potatoes specifically, are helping
to drive sales. An excellent source of
vitamin C and rich in anthocyanins, Stokes Purple
Sweet Potatoes also have a low glycemic index when
boiled, which is an important factor for diabetics.
"Now is the perfect time to plan fall sets," says
Berkley, who recommends that grocers cut open
a Stokes potato to give customers the opportunity
to see the vibrant color within. Frieda's labels also
provide an image of the inside of the potato.
"Stokes is the only true purple sweet potato
grown in the U.S., and it's exclusive to Frieda's,"
adds Berkley. The season runs from September
through April. PG


http://sweetango.com

Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
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Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
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Progressive Grocer - August 2017 - 25
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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