Progressive Grocer - August 2017 - 90

Latinos with
pets are far
more likely
to agree that
many pet
products are
becoming too
expensive."
-Packaged Facts

communicate with Hispanic pet owners.
"They are less likely to turn to Spanish-language
media, depend on Spanish-language labels or be
influenced by Spanish-language advertising," Packaged Facts notes.
Age also comes into play.
Forty-three percent of Hispanic pet owners
are under 35, making them part of the Millennial
generation. Compared with older Hispanic pet
owners, they are much more likely to be U.S.born, more likely to speak predominantly English
at home, and less likely to watch Spanish-language
television or to be influenced by Spanish-language
ads. They're also more likely than older Latino pet
owners or non-Hispanic pet owners of any age
to use a smartphone app for shopping, and more
likely to buy products they see advertised on their
cellphones, according to Packaged Facts.

The Price Equation
As acculturated as today's Hispanic pet owners
are, and as much as they spend on pet products,
price remains top of mind when they're shopping
the pet category.
As the Packaged Facts report notes, Hispanic pet

90

| Progressive Grocer | Ahead of What's Next | August 2017

owners are much more conscious of the price they
pay for pet products and pet food than their non-Hispanic counterparts. "For example, Latinos with pets
are far more likely to agree that many pet products
are becoming too expensive," the report says.
What's important for retailers to bear in mind
is that price sensitivity makes these consumers
hesitant to reach for natural/organic pet products
- even though they're more likely than other pet
parents to buy natural/organic items if those items
were more affordable, the report observes.


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Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
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Progressive Grocer - August 2017 - 17
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Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
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Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
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Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
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Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
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Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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