Progressive Grocer - August 2017 - 91

Legal Notice

Fun Facts about
Hispanic Pet Owners
If you're contemplating how to inventory your pet
aisle to appeal to Hispanic pet owners, taking the
following facts into account can help you create a
successful marketing strategy targeted to this important and growing demographic group.

1

Preferred Pets Compared with other pet

owners, Latino pet owners are much less likely to
bring a cat into the home, are more likely to have
a dog, are more than three times as likely to own
a bird, and are somewhat more likely to favor reptiles
or fish. The population of Latino pet owners includes
16.2 million dog owners, 5.8 million cat owners, 3.2
million bird owners and 2.3 million fish owners.
"One way supermarkets can increase sales of
pet products and foods to Latino pet owners is to
emphasize merchandising of foods and products for
pets other than dogs or cats, since Latinos account for
15 percent of all pet owners, but 34 percent of bird
owners and 18 percent of owners of fish or rabbits or
hamsters," says Robert Brown, an analyst at Rockville,
Md.-based market research firm Packaged Facts.

2
3

Sizing Things Up Hispanics are more

likely than non-Hispanics to want to have a pet
that they can take with them more places, and
more likely to choose toy or very small dogs
weighing under 8 pounds.

Ingredients Matter Hispanic dog owners are more likely than other dog owners to
consider the food texture and taste that their
dogs prefer, while Latino cat owners are more
likely than non-Hispanic cat owners to consider factors such as product freshness and protein content.

Source: "Hispanics as Pet Market Consumers," Packaged Facts

That attitude provides an opening to grow store brands
in the pet category.
"Latino pet owners exhibit a relatively high propensity to be concerned about the price of pet products and a
relatively low interest in affiliating with national consumer
brands," Packaged Facts notes. "These tendencies suggest
that Hispanic pet owners offer additional opportunities for
manufacturers and marketers of lower-priced store-brand
pet foods and products."
Whatever your approach to the pet category, reaching
out in some way to Hispanic consumers who own pets is
key to building sales in the pet aisle.
The Packaged Facts report concludes, "As Latinos
continue to enlarge their share of the pet owner population, marketers of pet care products will find that Hispanic
pet owners are indispensable to achieving market growth
in the years ahead." PG

	IF YOU PURCHASED SHELL EGGS IN THE U.S.
FROM 9/24/2004 - 12/31/2008 DIRECTLY
FROM DEFENDANTS, YOU MAY BE A
MEMBER OF A CERTIFIED LITIGATION
CLASS AND A CLASS MEMBER IN A
PROPOSED CLASS ACTION SETTLEMENT.
	IF YOU PURCHASED SHELL EGGS OR EGG
PRODUCTS IN THE U.S. FROM 1/1/2000 12/19/2014 DIRECTLY FROM ANY PRODUCER,
YOU HAVE THE OPPORTUNITY TO SUBMIT
A CLAIM IN CONNECTION WITH CERTAIN
PREVIOUSLY-APPROVED SETTLEMENTS.
This legal notice is to announce certification of a Litigation Class;
to provide information regarding a new settlement with Michael
Foods, Inc. ("MFI"); and to provide information for submitting
claims in connection with previously-approved settlements with
National Food Corporation ("NFC"), Midwest Poultry Services, L.P.
("Midwest"), United Egg Producers and United States Egg Marketers
("UEP/USEM"), NuCal Foods, Inc. ("NuCal"), and Hillandale
Farms of Pa., Inc. and Hillandale-Gettysburg, L.P. ("Hillandale")
in In re Processed Egg Products Antitrust Litig., No. 08-md-2002
(E.D. Pa.).

What is this lawsuit about?
Plaintiffs allege that Defendants conspired to decrease the supply of
eggs which caused the price of eggs to artificially increase and direct
purchasers to pay more for Shell Eggs and Egg Products than they
would have otherwise paid. Defendants have denied all liability for
this conduct and asserted that their conduct was lawful and/or exempt
from the antitrust laws, among other defenses.

Who is included in the Litigation Class?
The Litigation Class includes individuals/entities that purchased
Shell Eggs in the U.S. directly from Defendants from 9/24/2004
through 12/31/2008. If you exclude yourself, you will not be entitled
to share in any future distributions if Plaintiffs obtain money from
a trial or future settlements. The deadline to exclude yourself is
October 9, 2017.

Who/what is included in the MFI Settlement?
The MFI Settlement Class includes individuals/entities that
purchased Shell Eggs in the U.S. directly from Defendants from
9/24/2004 through 12/31/2008. MFI will provide the Class with
$75 million and cooperation. Plaintiffs will release all claims against
MFI. The deadline to submit a claim, submit an objection, or submit
an exclusion is October 9, 2017.

Who may submit a claim in connection with the NFC,
Midwest, UEP/USEM, NuCal & Hillandale Settlements?
If you did not previously exclude yourself from these Settlements,
and you purchased Shell Eggs and/or Egg Products in the U.S.
from 1/1/2000 through 12/19/2014 directly from any Producer, you
may be entitled to submit a claim form postmarked no later than
October 9, 2017.

Who represents you?
The Court appointed Stanley Bernstein (Bernstein Liebhard LLP);
Michael Hausfeld (Hausfeld LLP); Mindee Reuben (Lite DePalma
Greenberg, LLC), and Stephen Susman (Susman Godfrey LLP) as
Class Counsel. You do not have to pay them to participate. You may
hire your own attorney at your expense.

When will the Court decide whether to approve the
MFI Settlement?
A hearing to determine the fairness and adequacy of the MFI
Settlement is scheduled for 10:00 a.m. on November 6, 2017 at
the U.S. District Courthouse, 601 Market Street, Philadelphia, PA
19106-1797. The Court will also consider a motion for attorneys'
fees and costs and any objections. The Court may change the
date/time of the hearing without notice.
Check www.eggproductssettlement.com for updates and more
information. This notice is a summary only.

1 (866) 881-8306 * www.eggproductssettlement.com


http://www.eggproductssettlement.com http://www.eggproductssettlement.com

Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
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