Progressive Grocer - August 2017 - BB10

C R E AT E T R A F F I C * I N C R E A S E CO N V E R S I O N * B U I L D P R O F I T

Understand

VO LU M E PR O D U C T I O N
BY N U M B E R O F I TE M S

the right
amount of

BEER.

is critical to the health of the
category. For instance, beer has a big

20,000

SPACE
for

That said, bringing in new consumers

15,000

13,564

15,101

16,038

17,518

opportunity with women, especially
with women who think beer "is not
for them." Right now women account
for 17 billion servings of beer per

11,673

year - which is actually lower than it

10,000

was a decade ago. Women represent
untapped potential within the

RIGHT
ITEMS
+
EASY-TO-

category.(3)

5,000

0

346

387

407

Number of items

Consumers buy beer for specific
occasions. There's an optimal time
and place for every beer. We have
identified four mega occasions.

80% OF VOLUME

SHELVING

Nielsen, December 2016

IS

*	Relax: When you're just relaxing/
	 kicking back, either by yourself or
	 with your spouse/partner.

S H A R E O F B E E R T Y PE
DOLLAR SALES ($MM)

$ % CHG YA

CH A R T H E A D E R

PREMIUM AMERICAN LIGHT LAGER

$4,254.1

(0.3%)

IMPORT

$3,215.8

5.6%

CRAFT

$2,807.7

4.8%

NEAR PREMIUM

$1,224.5

1.0%

PREMIUM AMERICAN REGULAR LAGER

$1.173.8

0.0%

SUPER PREMIUM

$1,034.7

9.4%

FLAVORED MALT BEVERAGES

$986.7

8.3%

ECONOMY

$827.1

(3.3%)

HARD CIDER

$279.5

(9.5%)

MALT LIQUOR

$118.8

(15.9%)

COOLERS

$108.2

0.6%

$7.9

10.5%

ALTERNATIVE
Nielsen xAOC 52 weeks ending Dec. 31, 2016

10

456

ALL OTHER SKUS

NAVIGATE

CRITICAL.

442



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
Progressive Grocer - August 2017 - 44
Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
Progressive Grocer - August 2017 - 52
Progressive Grocer - August 2017 - 53
Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
Progressive Grocer - August 2017 - 57
Progressive Grocer - August 2017 - 58
Progressive Grocer - August 2017 - 59
Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
Progressive Grocer - August 2017 - 75
Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
Progressive Grocer - August 2017 - 87
Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
Progressive Grocer - August 2017 - 92
Progressive Grocer - August 2017 - 93
Progressive Grocer - August 2017 - 94
Progressive Grocer - August 2017 - 95
Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
Progressive Grocer - August 2017 - BB17
Progressive Grocer - August 2017 - BB18
Progressive Grocer - August 2017 - BB19
Progressive Grocer - August 2017 - BB20
Progressive Grocer - August 2017 - BB21
Progressive Grocer - August 2017 - BB22
Progressive Grocer - August 2017 - BB23
Progressive Grocer - August 2017 - BB24
Progressive Grocer - August 2017 - BB25
Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
Progressive Grocer - August 2017 - BB28
Progressive Grocer - August 2017 - BB29
Progressive Grocer - August 2017 - BB30
Progressive Grocer - August 2017 - BB31
Progressive Grocer - August 2017 - BB32
Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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