Progressive Grocer - August 2017 - BB12

S I N G L E S * 2 - F O R P R I C I N G * S M A L L M U LT I PAC K S

CONVENIENCE STORES

C-STORE
is the

#1
CLASS
OF
TRADE

for
beer sales.(1)

C-store is the largest class of trade

The popularity of c-stores for beer

for beer sales, representing almost

purchases is not surprising because

one-third of industry volume and

c-stores are convenient - on the way

continuing to increase in importance.

(1)

*	FAST & EASY:

	They spend <2 minutes in store,

* RELAX
- Shed
the day
* CONNECT
- Chillin'
at home
* CELEBRATE
- Bringing
the beer

PACK AGES THAT MATCH THEIR
OCCASIONS

Video Mining, August 2016

Three beer occasions drive people

*	 FREQUENT SHOPPERS:
visit c-stores daily
	 * 92% of beer trips are for 12-pack or smaller
	 * 55% of beer trips are singles purchases
	 * 37% of beer trips are for small packs
(4-pack-12-pack)

to c-stores:
* Relax: An after-work transition to "me
	 time" that usually involves singles
*	 Connect: Reconnecting with a trusted
	 group of buddies
*	 Celebrate: Using beer to celebrate at
	 a small party or tailgate

*	 DESTINATION:
	55% of c-store beer trips are solely to

Beer shoppers buy packs that

	purchase beer

perfectly match these occasions.

*	 HIGH TRAFFIC:

	60% of beer sales occur

	 from 3 - 8 p.m.; 53% of beer is
	 sold Friday, Saturday or Sunday
*	 ON THEIR WAY TO AN OCCASION:
	Nearly 80% of beer purchases are for
	 consumption within two hours, 62%
	 within one hour. Therefore, cold beer
	 from the cooler is essential
MillerCoors Profitable Beer Marketing Transaction
Study through Nov. 30, 2016 and NACS Convenience
Tracking Program, August 2016

12

C-STORE BEER SHOPPERS BUY

<20 seconds at cooler

	* 52% of beer shoppers

THREE
C-STORE
OCCASIONS

to beer shoppers' occasions.

More than half of their beer
transactions are singles.
BUILDING WITH BEER ®
The foundation of Building with Beer® starts
with solid facts and insights. We've analyzed
1.8 billion store transactions, conducted
more than 6,000 shopper exit intercepts,
studied 30,000 singles trips via Video
Mining, and talked with c-store shoppers
across the country in focus groups. Through
our partnership with NACS, we studied



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
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Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB19
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Progressive Grocer - August 2017 - BB33
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Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
Progressive Grocer - August 2017 - BB44
Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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