Progressive Grocer - August 2017 - BB14

S I N G L E S * 2 - F O R P R I C I N G * S M A L L M U LT I PAC K S

Singles
shoppers
visit
c-stores
24x
a month
and purchase
19 times.(9)

Only 2%
of beer
transactions
have both
a SINGLE
and
SMALL
MULTIPACK
in the
same
basket.(8)

have proven that more space for singles

the singles shopper find what he needs.

is beneficial for their bottom lines as

First, merchandising all of the singles

well. A leading retailer tested this across

together rather than dispersing the

20 stores by optimizing the cooler space

singles across all doors results in an

to add an additional door of singles.

average 18% higher sales rate.(5)

The result was increased revenue and
profit across the cooler, not just beer.(11)

singles, and are all necessary for
Singles shoppers are some of the most

growth. Merchandising singles within

valuable c-store customers; singles

these segments will help shoppers

shoppers visit a c-store 24 times a

quickly find what they're looking

month and purchase singles 19 times!

(9)

1/3

will leave
without a
purchase.(9)

While the average shopper spends
less than 20 seconds at the cooler, it is

FLAVORS: Flavored Malt Beverages,

important to simplify the shopping trip.

Hard Sodas, Cocktails

Nearly a third of shoppers will leave the
store if they cannot find what they are

INDULGENCE: Imports, Crafts and
Hard Ciders, Super Premium

looking for. However, if helped to find
his/her first item in the first 10 seconds,

REFRESHMENT: Premium and Near

the shopper will buy more items.

Premium American Light Lagers
VALUE: Economy

singles and multipacks in the basket.(8)

LARGE BOTTLES: 32-, 40- and

Creating a singles destination will help

42-oz. bottles

D R I V E B E V E R AG E SA LE S BY A LLO C AT I N G
4 0 % O R M O R E O F CO O LE R TO B E E R
BEVERAGE $ SALES INDEX
Coolers with <40% of space for beer

Coolers with 40%+ of space for beer

Small Stores

100

109.4

Medium Stores

100

107.7

Large Stores

100

107.5

C-stores devoting 40% OR MORE of t heir cooler space
to beer have 7-9% HIGHER TOTAL BEVER AGE SALES
Nielsen C-Store Cooler Space Audit Q4 2015

14

for, increase their basket size, and
encourage trade-up:

Only 2% of beer transactions have both

If shoppers
can't find
what
they're
looking for,
nearly

Next, five distinct segments drive



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
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Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
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Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB19
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Progressive Grocer - August 2017 - BB33
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
Progressive Grocer - August 2017 - BB43
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Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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